Rising Stars: Meet Faredae Miller of Howell, MI

Today we’d like to introduce you to Faredae Miller.

Hi Faredae, please kick things off for us with an introduction to yourself and your story.
In fall of 2019 I decided to try making body butter to take to craft shows over the holiday season to earn a little extra money. Honestly, I don’t even remember what sparked the idea. But I was hooked after the first month.

I had people try the body butter that claimed to not like lotions and body butters and they would walk around shopping then come back to buy a jar. It was so rewarding seeing people love something that I created.

People then began asking for regular lotion. So I learned how to make that. At this time I still had no idea that this little hobby of mine would grow into a full business.

Then 2020 hit and everything in my life changed. We sold our 2 businesses and I went from working full time to not working at all. Like many people I was trying to figure out a way to navigate through the early parts of the pandemic.

During this time I began playing around with facial care products and still had it in my mind that this was a hobby and that I would be taking things to craft shows during the holidays. Unfortunately there were no craft shows that first year.

One day I made a decision. I wanted to see where this little hobby could lead. I shifted mindset from hobby to business. I needed to first decide what my business mission would be.

My mission became very clear to me. The Sage Faerie provides all natural, trustworthy, effective skincare at an affordable price.

I knew I wanted my products to be free of synthetics, harmful chemicals and the most important aspect was that they could be priced at an affordable price without reducing the effectiveness.

Due to the pandemic there were no live events in 2020 and I wasn’t really able to do events until mid year 2021. Even the holiday season events in 2021 were slow and rare. By 2022 things were starting to feel a little more normal as far as events go.

I had made a commitment to hit some goals by the end of 2022 and decide if I would really work this as a business or keep more of a fun hobby.

Then heartbreak hit my home. Our last dog (we had many over16 years at that point) passed away. It was one the hardest things I have ever been through. After 6 weeks of complete heartache I couldn’t take it anymore and decided it was time to adopt again.

We adopted a 2 year old shelter dog that had been a stray. Zekiel, aka Zeke found his way to us. I said I didn’t want a puppy because they were too much work. Joke was on me!!

He came into our lives and healed our hearts beyond what I could have ever imagined. However, he didn’t come without issues. The first several months with him took just about all my energy and attention. By fall of 2022 I was ready to get back into business mode.

Eight months of the year had gone by and I was no where close to my goals. I had been working on products and had released some new products still. But I wasn’t really working the business.

Fall through winter of 2022-23 I began getting into a really good groove. January 2023 I reset those goals and got re-motivated. As I began to promote and build the business I stayed focused on those goals and my mission.

Trustworthy, effective and affordable natural skincare products.

Now in early 2025 I can say I have a thriving small business. Which is what I want to keep it. Small enough I can handle it myself and have a personal relationship with my customers.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The hardest challenge I have come up on is just life. Life can really get in the way of growing a business. Especially when there is loss. In 2022 we lost our dog. Which due to us not having children, our dogs have been our children. Then in Feb 2025 my SIL passed away unexpectedly. When going through such deep grief, it is really hard to stay motivated. But the love and support I get from my customers has been very healing to me. They are not strangers who found me on a FB/IG ad or Google search. Most of my customers are people I have met in person at events. Which is why I love doing live events!

Thanks – so what else should our readers know about your work and what you’re currently focused on?
I definitely do not fit in the box of one profession. I am an entrepreneur at heart. I have managed several businesses throughout my life. Every job I had I quickly moved into management. Then I got the business owner bug. I ran a gym and tanning salon with my husband for many years. During that time I also had a doula business and dabbled in many direct sales companies. Always searching for something that could fuel my passion. My number one passion is helping people live a healthy, holistic lifestyle. But in a way that is sustainable and not stressful. I love to teach people how to make adjustments in their lives to better their health and the health of the planet. I believe in making small adjustments in your life and not trying to be perfect. Adding 1 healthy thing and removing 1 unhealthy thing can have a huge impact on your life. So being able to provide products that can help people make small changes is extremely rewarding for me.

What makes you happy?
Seeing people find healthy alternatives that can impact their lives long term brings me so much joy. When I have a client tell me a story about how my advice has changed their life, I know I am doing the work I was brought here to do. It isn’t always about skin care either. I have shared advice about how to improve immune system health, lose weight, improve gut health, reduce pain, etc.
When I hear about how my products have changed their life, that’s the sweet spot! I have many clients that have skin conditions like psoriasis and eczema and when they come to see me at events to tell me how my products have given them confidence again, I have all the motivation I need to keep doing what I am doing.

Pricing:

• Affordable

Contact Info:

• Website: https://www.TSF-Skincare.com
• Instagram: https://www.instagram.com/thesagefaerie
• Facebook: https://www.facebook.com/thesagefaerie