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Meet Tricia Auten of Pretty Hunter

Today we’d like to introduce you to Tricia Auten.  

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
In my late teens, I had the opportunity to experience whitetail and elk hunting in northern Michigan. As life trekked on, I got away from the great outdoors, pursued a college education, then started a business and a family. In 2012, I began feeling the desire, the need to get back outside: not only for myself but for my three beautiful children. Momma wanted to redirect the ship; the expectations of the suburban life began suffocating me. In March 2013, Pretty Hunter was started. It came together quite naturally. Simply put, I wanted to recognize & experience the strength and liberty women gain from the outdoors. All while celebrating the beauty of being a woman. I have been fortunate to be surrounded by women that encouraged and inspired the creation of Pretty Hunter. We are a brand influenced by women of the past, such as Annie Oakley and Calamity Jane, Pioneer women who were not afraid to put on a skirt and boots! We hope to share this with all women. 

Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
Running a small business, no matter who or what, will never be a smooth road. The biggest challenge was and still is, being a single mother while growing my business. Being a mother is separate work in itself, so being an entrepreneur while being a mother was very challenging. But I can proudly say my 3 children are my biggest inspiration and motivation, they always keep me on my feet, but I wouldn’t trade it for the world. 

As you know, we’re big fans of Pretty Hunter. For our readers who might not be as familiar, what can you tell them about the brand?
Pretty Hunter produces jewelry made with bullets and crystals as well as our apparel that is made to inspire women and men to embrace their strength. Right now, we are known for embracing our love for the outdoors and sharing this with our customers, and as we want to keep this as a motto for our company, we also want to start focusing on the strength and beauty that our products represent. We create all of our products with the mission of having our customers embrace their beauty and strength, and we are very proud of the response that we do get from our customers. Pretty Hunter customers feel our mission and want to be a part of it. Our brand presence is something we are most proud of. Everyone that wears a product from Pretty Hunter relays the strength and beauty of a woman or man. 

Any big plans?
Our plans for the future are to put efforts into updates as well as larger distribution channels. We are in the process of studying our past growth and growing off of it, and we will continue to do that. 

Pricing:

  • Our price range is from $14 to $140

Contact Info:

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