Today we’d like to introduce you to Rannette Archer. Them and their team share their story with us below:
August Gill Apparel was founded in 2020 by Rannette Archer amid a pandemic and racial unrest. With a need to rediscover who she is as her true self, Archer found she had been muting her authentic voice and masking who she is as a Black woman, a daughter of a Belizean immigrant, an Eastside Detroit native, a mother, and a wife.
Initially crafting messages to wear as a cue to have the courage to speak up in her own way and to confidently be her true self, Archer found she was having more conversations about her story. In doing so, others were requesting shirts of their own, and August Gill Apparel was MADE.
Augustus, Archer’s father who became a citizen after immigrating from Belize, means “magnificent.” The August Gill name is a mashup in representation of Archer’s maternal and paternal lineage, and a tribute to the one-of-a-kind background that makes up who she is, and who she will become.
August Gill Apparel is a company with a mission to inspire conversation through self-empowerment, finding your voice, and being unapologetically heard.
Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
It is been a learning curve and growth opportunity. I’ve had to get outside of my comfort zone and learn how to navigate through entrepreneurship. I’m learning to push through the lows and celebrate the highs. Marketing by far has been my biggest learning curve and struggle.
Alright, so let’s switch gears a bit and talk business. What should we know?
What sets August Gill Apparel apart from other brands is that it provides an opportunity to empower others through empowering self. I am most proud that the brand has remained true to itself and continues to evolve and grow as I continue to evolve and grow and it’s that authenticity that I think resonates with customers.
What matters most to you?
Encouraging others to be unapologetically heard through empowerment.
Pricing:
- T-Shirts starting at $23.99
- Hoodies starting at $44.99
- Crewnecks starting at $34.99
Contact Info:
- Email: info@augustgillapparel.com
- Website: www.augustgillapparel.com
- Instagram: http://instagram.com/augustgillapparel
- Facebook: https://facebook.com/augustgillapparel
- Twitter: https://twitter.com/augustgillapprl
