Today we’d like to introduce you to Natalie Topalian.
Hi Natalie, we’d love for you to start by introducing yourself.
I originally went to school wanting to become a teacher… and quickly realized after just one semester that this wasn’t the path for me. I’ve always loved writing and been naturally good at it, and it wasn’t until my cousin recommended, I try out an Advertising & PR class that I learned that copywriting as a profession existed. I then knew that this was the path for me!
After graduating from Grand Valley State University in December 2014, I immediately began freelancing for a local Grand Rapids brand marketing firm, called The Image Shoppe. I was officially hired full-time in April 2015 as their first copywriter. I continued to work there full-time, under the mentorship of my incredibly talented boss and friend, Karen Tracey. While at The Image Shoppe, I also continued to build up my freelance copywriting business, and in October 2020, officially went on my own full-time to form The Brand Copywriter, LLC.
Today, I have merged both my love for copywriting & revived my original love for teaching into one. I am a copywriter for women-owned businesses around the world, writing branding messaging guides, ethical website copy, sales page copy, and email marketing campaigns to support their businesses. I also created the first-ever ethical copywriting course called Spill Your Guts, and have returned to my alma mater to teach the Advertising Copywriting class for juniors & seniors.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
“Smooth” would certainly NOT be the word I’d use to describe my business journey, LOL. There have been a lot of late nights, long weekends, and hours and hours wondering if I was on the right path. Business is deeply personal and human — it’s a huge, vulnerable piece of who we are at our core. This can lead to lots of questioning, self-doubt, and reflection of if what I’m doing is truly what’s best for me, for the folks I want to support, and the changes I want to make moving forward to better support myself in different seasons of life. Business is SO nuanced, and that can make us experience lots of ups & downs.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
I am a trauma-informed copywriter and copywriting mentor for copywriters, coaches, and service providers who are ready to move more ethical & human-first© in their business, and remove shame, manipulation, and pain points from their copy and messaging.
I offer done-for-you copywriting services, including brand messaging, website copy, sales page copy, and email sequences from an ethical, trauma-informed lens — which means it honors humanity at its core, places an emphasis on core values, and does not shame or manipulate folks into taking action.
I also created the first-ever ethical copywriting course, Spill Your Guts, a 3-month course, delivered live, which dives deep into the foundations of ethical copywriting & business practices, built on the foundation of the 4 Cs of Ethical Copy™: Choice, Consent, Clarity, & Compassion.
Whereas most business folks and copywriters are using “bro marketing” — tactics like shame, manipulation, and pain points — to sign clients, I am committed to a more ethical approach of honoring humanity, which I believe is becoming more of the norm, but we still have a long way to go. THIS is what I’m most proud of in my business, my unwavering commitment to honoring humanity & staying in alignment with my values, and acknowledging how trauma, privilege, & lived experience impact everyone in life and business.
Pricing:
- VIP Copy Week: Starting at $4000 (payment plans available)
- Spill Your Guts: Ethical Copywriting Course, Standard Membership: $2500 (payment plans available)
- Spill Your Guts: Ethical Copywriting Course, Elevated Membership: $3000 (payment plans available)
- 1:1 Business Coaching & Copywriting Mentorship: $5000 for 3 months (payment plans available)
- Ethical Copy Bundle: A pack of 3 digital products – $97
Contact Info:
- Email: nat@thebrandcopywriter.com
- Website: thebrandcopywriter.com
- Instagram: instagram.com/thebrandcopywriter
- Newsletter Sign Up: https://view.flodesk.com/pages/625d7fbb0f214591d11977a8
