Meet Mike Powell of Biography Social Media

Today we’d like to introduce you to Mike Powell. 

Hi Mike, we’d love for you to start by introducing yourself
I began my professional career by moving to Michigan from Indiana in 2012 working with local markets of national non-profits doing traditional & digital marketing, promotion, & sales. Naturally with the pandemic, I found myself out of employment so I decided to take it into my own hands. Using the foundations & skills I had developed over the years I began freelance work then formed Biography Social Media LLC to expand & offer more services beyond basic social media management. 

Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
It has not been a smooth road. I would compare the beginning of the process of starting on my own as changing an airplane engine while it was still in the air. Having a strong foundation of marketing experience, I knew many of my strengths, weaknesses, & what I still needed to develop however the challenge of running my own shop was a steeper climb than I anticipated. The greatest struggle of all is probably a familiar one to most business owners, just not having enough time in the day to check all the boxes you want to check. 

Pair all of this with the great challenge of being a new father while all of this is going on, it has been quite the ride. 

Thanks – so what else should our readers know about Biography Social Media?
Biography Social Media is a one-stop shop for everything a small or local business is looking for. Faced with the struggle of needing multiple pieces of a marketing puzzle and requiring multiple contractors just to accomplish a single campaign, digital marketing becomes a very daunting task. I strive to tell the story of a business from start to finish. Biography Social Media has a knack for restaurants & bars, non-profits, & retail shops but loves the challenge any client presents. I believe that not many social media managers have the successful professional experiences across fundraising, product sales, food & beverage marketing, networking/engagement, & content creation experience, both in the “real world” & digitally, that I bring to a brand’s digital marketing strategy. 

Biography stands out by offering a wide range of digital marketing services & more, without being a big marketing agency. Naturally, there’s the social media management side of Biography, providing strategy, management, content creation, scheduling, etc. From Facebook, Instagram, Twitter, LinkedIn, Pinterest, & whatever else a business needs, I will get it covered. Biography works to really weave in the brand’s story, rather than solely promote or follow the latest dancing trend. Quality thought out, & intentional content that embraces & engages the audience is the main goal. 

One way Biography Social Media is able to achieve this goal is by providing professional photography & graphic design services. Gone are the days of hiring multiple contracts and worrying about your message being lost in a game of telephone. I love to show off venues, food, drinks, merchandise & more through scroll-stopping images supported by unique copy. 

Biography also goes beyond social media & believes in what I call the digital marketing circle of life – creating strong bonds & pathways between a brand’s social media, website, Google presence, & email campaigns. Keeping the audience engaged across all paths & weaving them to the next, ensuring they reach the destination we need them to reach. 

I am also able to provide quick services for a brand like just a content calendar for a social media platform, a pack of ready-to-go Instagram (for example) posts & copy that they can post whenever – things like that. Anyone can contact me directly or find our Fiverr page. 

Something that I am very proud of is providing social media marketing for a restaurant/bar client remotely and over time creating new vendor opportunities, growing that brand’s foot & digital traffic, doubling their social media engagement, & boosting sales all while never tasting an actual bite of food or sip of elixir for the first year of our partnership. 

Before we go, is there anything else you can share with us?
I would love it for people follow Biography Social Media on Facebook & Instagram. I’m working on a newsletter that folks can sign up for on my site biographysocialmedia.com. 

I really enjoy the irony of creating my digital marketing promotions as vintage, analog technology ads. 

Pricing:

• Social Media Management pricing begins at 1200/month
• Full digital marketing pricing begins at $2000/month
• Single, quick jobs are priced very affordably
• Non-profit discounts
• 6, 12-month contract discounts

Contact Info:

• Email: [email protected]
• Website: biographysocialmedia.com
• Instagram: instagram.com/biographysocialmedia
• Facebook: https://www.facebook.com/BiographySocialMedia

Image Credits
Mike Powell