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Meet Emily Garcia of Coldwell Banker Woodland Schmidt

Today we’d like to introduce you to Emily Garcia. They and their team shared their story with us below:

Emily Garcia

Determined to succeed from the start, Emily Garcia has made great strides as an agent in West Michigan. After struggling with the physical demands of her previous job, Emily’s husband encouraged her to look into the world of real estate. Not only did she take the leap, but she also mastered the ropes while recovering from back surgery, enduring a company merger, and facing the ups and downs of a fledgling career. Emily’s debut year was marked by a remarkable 17 closings, even after taking a four-month hiatus for her surgery. She quickly ascended the ranks, making it to the ‘top producer status within a year—usually a feat that takes several years. The following year, she replicated her success and is on track to achieve the same this year, her third in the industry. Now, Emily is embarking on a new adventure—forming a real estate team with her husband, who recently passed his real estate exam. 

Emily stands out through her unique blend of genuine warmth, honesty, and a deep sense of responsibility towards her clients. “I try to be genuine and honest and true to my clients,” she explains. “I really watch out for them as though I’m watching out for myself.” Her approach has led to relationships with her clients that transcend the usual business associations, with many becoming close friends. Her service portfolio extends beyond traditional boundaries as well. Besides residential real estate, Emily has demonstrated proficiency in dealing with the commercial side of things, catering to buyers, sellers, and investors alike. She brings modern techniques to her practice, utilizing online marketing to expand her reach and optimize results. 

Her marketing strategies are incredibly effective. “I have my own private marketing team that I hire,” she shares, “They check the algorithms and social media and place my ads at the right times in the right areas.” 

Her social media presence is so extensive that people often approach her, noting her widespread visibility online. But it’s not just about digital channels. Emily also utilizes the power of a personal touch through a monthly mailing that stands out among traditional real estate marketing efforts. “My grandma has a ton of recipes,” she reveals. “I mail those out monthly and just call them ‘Grandma Lee’s Recipes.’ It’s been a huge hit.” The initiative has been so successful that people call just to join the mailing list and be part of this heartwarming outreach. 

When she’s not working or engaging in community service, Emily unwinds with a good book that captures her interest. She and her husband also enjoy exploring their state through day trips, seeking out new towns, great places to eat, breweries, and wineries. 

The future will focus on three principles that continue to prove successful for Emily’s work in real estate: faith, honesty, and integrity. She intends to keep her clients as her top priority, consistently ensuring they receive what they need and deserve. For Emily, the most rewarding aspect of her work is her interaction with clients, solving unique transaction issues, and providing a service that extends beyond just business. “I just love the people. Being able to work with them is the best part about my job.” 

For more information about Emily Garcia, please call 616-836-2878 or email emily.garcia@cbgreatlakes.com 

Visit her www.Facebook.com 

We all face challenges, but looking back, would you describe it as a relatively smooth road?
Starting in real estate and then 4 months later having to take a hiatus for massive back surgery. I had to take 4 months off to heal to the point of being able to drive again. It was a total of 2 years to recover, and just this past June received the clear from the doctor for the full recovery. Upon returning after that 4 months and still only 8 months into this journey of starting my real estate career, my company merged with Coldwell Banker Woodland Schmidt and I had to adapt to the changes and challenges of a merger. I started in business in January of 2021, and in that first year at 17 closings. My second year, I had 16 closings and made it to the top producer status at my office. This being my third year, I already have 20 closings and have made top producer status for this year. 

Thanks for sharing that. So, maybe next, you can tell us a bit more about your business.
The real estate brokerage that I use is Coldwell Banker Woodland Schmidt. The Coldwell brand is a global name that specializes in unrivaled customer service. My real estate business is part of this global network that proves to be very beneficial to my clients. The highlighted attributes to my business is that my clients are treated as part of my family, I provide honest, faith-based customer service balanced with knowledge and diligence. 

The satisfaction that I am given in helping my clients is felt by the joy and happiness in helping people not find a house but to find a home. 

Any person that chooses to do business with me will benefit from these attributes. They will also be providing charitable contributions to many organizations that I am involved with; a percentage of my commission from every transaction goes back to the community. 

My family was instrumental in establishing my hometown, and the gratefulness that I have seen from my Grand Parents and Parents is a trait handed down to me from many years of participation and exposure. I am truly blessed to have my career, and can’t think of anything else in this world that I would want to do more. My business is people, people finding and making their homes. 

Let’s talk about our city – what do you love? What do you not love?
This city is part of me; I love the intimacy and diversity. Being born and raised in this city, I have watched it grow and have made many friends. If I had to choose a dislike for this city, it would have to be how often it is taken for granted. This city is based in an area that is magnificent for all seasons of the year. I don’t think that everyone truly appreciates that. 

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