Today we’d like to introduce you to Destinee Rosemurgy.
Hi Destinee, please kick things off for us with an introduction to yourself and your story.
I’ve loved creating for as long as I can remember. The disposable cameras and art sets I carried around as a kid eventually turned into a real love for photography in high school, when I saved up for my own camera and started working alongside a local photographer. By the time I got to college, I’d convinced myself I needed to major in something “practical”, so I started down the pre-med track. It didn’t take long to realize that wasn’t my path, and for a while I felt pretty lost. Then I signed up for a graphic design class to fill a requirement, honestly without really knowing what graphic design was, and I fell completely in love with it. It married my love of problem solving with the creative side of me that had been there all along. I switched my major to art and design and never looked back. Years later, after moving to a new city, I finally went full time with the studio, and now I get to spend my days building brands and websites for women who are doing the same thing I did, betting on themselves and building something of their own.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Not always, no. I actually started this business after brain surgery, which is not exactly something you plan for. That experience left me with migraines that affect my vision, and they don’t really care what’s on my calendar. In practice that’s meant building a margin into my project timelines so there’s room for rest without a deadline having to move. It’s also meant taking discovery calls in the middle of a migraine while quietly wondering if the person on the other end can tell I’m a little off. Learning to plan for these scenarios instead of hoping for my best case week was been a big shift in how I run the studio.
The other big learning curve has been business itself. I came into this with a design background and essentially no business experience, and I didn’t grow up around a lot of business owners, so there was no one at the dinner table explaining contracts or pricing or how to talk about money without feeling uncomfortable. I’ve learned almost all of it as I go. What has sped that up more than anything is surrounding myself with other women business owners, some on a similar timeline to mine and some further ahead.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I own a boutique design studio creating elevated brand and web design for women who are ready to flourish, and have partnered with more than 50 women-led brands so far. Our work covers brand identity, brand strategy, logo design, and websites built on Squarespace and Showit. The founders who we work with tend to be the ones who know the small details say the most. What we’re really building is an entire brand world rather than handing over a logo and calling it finished.
Personally, I’ve taken a lot of influence from growing up surrounded by nature. The way light reflects off water, the softness of natural textures, the quiet you feel standing in an open space. Coming from a small town and a slower way of life, I gravitate toward design that feels peaceful, elevated, and timeless, and I pull inspiration from nature, art, architecture, and older objects that were made to last. I have little interest in designing anything that will look dated in five years.
As an introvert, I take everything in, the small details, the things left unsaid, the bigger picture. That’s how I’m able to take what you’re envisioning and turn it into something even better than you pictured. I’m often told that I bring a calming energy to the process, which matters more than people expect when you’re handing over something as personal as your business. I genuinely love hearing someone’s journey and story, and the small details that come out along the way are usually the ones that end up shaping the brand the most.
What sort of changes are you expecting over the next 5-10 years?
I think the biggest shift is already underway, which is that more and more businesses are leaning on AI for their branding and visuals, and the natural consequence of that is a whole lot of brands that look and sound like eachother. So my prediction is a real resurgence of the handmade and tactile, things like intricate hand drawn details, textures like grain, paper, natural fibers, organic letterforms and motifs that came from someone’s actual hand rather than an AI prompt. When everything starts to feel a little flat, the things with real human input on them will become the ones people notice and remember. I think the visual bar for standing out is continuing to shift, and it will move toward warmth and imperfection and evidence of a human being making decisions.
Pricing:
- Brand Design: Starts at $1730
- Website Design: Starts at $2800
Contact Info:
- Website: https://destineedesign.com/
- Instagram: https://www.instagram.com/destineedesign
- Facebook: https://www.facebook.com/destineedesign
- LinkedIn: https://www.linkedin.com/in/destineerosemurgy/
- Other: https://www.pinterest.com/destineedesign_/
