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Meet Clean Juice Cascade of Grand Rapids

Today we’d like to introduce you to Clean Juice Cascade

Hi Clean Juice, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
In the heart of Grand Rapids, a dynamic duo is making waves in the world of health and wellness. Sushma Shenoy and Jassi Kohli, two friends deeply rooted in the community for over two decades, have embarked on a journey that intertwines their personal passions with their professional aspirations. Their venture, Clean Juice, is more than just a business—it’s a testament to their commitment to fostering a healthier lifestyle for their community.

A Meeting of Minds and Hearts!
Sushma Shenoy and Jassi Kohli’s story begins with a fortuitous meeting through their husbands, who were friends. This connection quickly blossomed into a strong friendship. With Sushma’s extensive background in retail and her unwavering passion for healthy eating and fitness, combined with Jassi’s expertise in marketing and advocacy for organic living, they formed an unbeatable team.
Sushma, married to Sandeep for 23 years, has two children, Tanishka and Tanay. The Shenoy family is well-known and respected in the community. It was Tanishka’s introduction to Clean Juice that ignited Sushma’s interest in the brand. She was drawn to its mission and values, which resonated with her own beliefs about health and nutrition.
Jassi and Aazath are celebrating their ten years of marriage this year and have a baby on the way next spring. Her deep ties to the Grand Rapids community, along with her passion for clean, organic food, make her the perfect complement to Sushma.

Building a Business on Shared Values!
Together, Sushma and Jassi have not only formed a strong personal bond but have also become active members of numerous local organizations, including the Grand Rapids Chamber of Commerce, Fit4Mom, and Women in Leadership communities. As proud women and minority business owners, they are dedicated to uplifting and empowering others in their community.
Their venture, Clean Juice, is a reflection of their shared commitment to health and wellness. Clean Juice offers a full USDA-certified organic menu of fresh juices, smoothies, acai bowls, sandwiches, wraps, toasts, and cleanses. The only establishment in Grand Rapids offering such a comprehensive organic menu, Clean Juice stands as a beacon for those seeking high-quality, nutritious options.

More Than a Business!
For Sushma and Jassi, Clean Juice is not just a business. It’s a platform to promote a healthier lifestyle for themselves, their families, and their community. Their dedication to offering the best organic products stems from their belief in the transformative power of clean eating.
Their journey with Clean Juice is an inspiring story of friendship, shared values, and a mutual passion for health and wellness. They opened Clean Juice eight months ago on International Women’s Day, marking a significant milestone in their mission to make a positive impact on the Grand Rapids community.
In a world where fast food and processed meals dominate, Sushma Shenoy and Jassi Kohli are proving that with dedication, passion, and a clear vision, it is possible to offer something better. Clean Juice is not just a juice bar; it’s a movement towards a healthier, more conscious way of living.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
As first time entrepreneurs it was hard to navigate and understanding the building and food permits. Too many hoops to jump through before we could open after multiple delays.

Appreciate you sharing that. What else should we know about what you do?
Both Sushma and Jassi have full time jobs in addition to running this business. Jassi works at Amway HQ in Global Marketing and Sushma works at Meijer HQ in Digital space. Juggling work, motherhood and business has been a lot but definitely fulfilling.

Is there a quality that you most attribute to your success?
Sushma’s attention to details and cautious nature keeps our business in check while Jassi’s creativity and risk taking ability allows us to be a ying to our yang.

Pricing:

  • Smoothies – $9.79
  • Juices – $9.99
  • Acai bowl – $12.99
  • Toast/Sandwiches/wraps – starting $7.49
  • Kids Smoothies – $5.49

Contact Info:

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