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Meet Alexis Tyus

Today we’d like to introduce you to Alexis Tyus. 

Hi Alexis, we’d love for you to start by introducing yourself.
I started doing makeup on myself in 2016 during my sophomore year of college. My boyfriend started pushing me to do makeup on other people because he thought I would really enjoy the creativity and fun behind it. I took my first client that year and never looked back! I took breaks on and off from taking clients from 2016-2018 and focused on graduating college instead. I would take clients at my house or travel to them. After graduation, I felt like I was missing something for months until I decided not to follow the career path of my degree but instead, follow my true passion which is makeup. I dove into it 100% while still working a 9-5 and invested in products, classes, and promotion. I took a small break when I became pregnant with my daughter in 2019. Then the pandemic hit in 2020 so I was shut down for another year until I was comfortable taking clients again. In 2021 I started my business back up, but this time with a business name, booking app, new makeup kit, and an Instagram page dedicated to my work. I also decided to learn a few new skills which are lash extension and hair braiding. Now fast forward to 2022 and I am now working in my own studio, I have a handful of recurring clients, and I am on the path of becoming 100% self-employed before the end of the year. I am very pleased with the leap of faith in a career change back in 2018. I would have never imagined I would be where I am at today if it wasn’t for the support and push of my boyfriend and trusting myself too. 

Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
It has not been a smooth road whatsoever. I have had ups and downs emotionally a lot. At times I get discouraged and want to give up or shut down all together. Clients can sometimes be difficult/overbearing which can be discouraging as well. I try to remember that I am always a work in progress and no makeup artist has made it as far as they have by giving up or letting discouragement stop them. Some other struggles I have faced are having a budget for new products and investing in myself without splurging. Being disciplined as a business owner can be very tough but it is a necessity in order to continue to be successful. 

Can you tell our readers more about what you do and what you think sets you apart from others?
I am a black, female-owned business and I specialize in makeup, a lash extension, and a hair braiding. I would say I am more known for my makeup, but clients are aware of my other specialties as well. I am most proud of the progress I have made in a year and I continue to strive to be the best and continue to learn in order to perfect my crafts. What sets me apart from others is my customer service, cleanliness, and my resilience as an artist. The pandemic, financial hardships, nor becoming a new mother did not stop me from accomplishing my goals as a business owner and artist. 

Any big plans?
My plans for the future are to eventually open my own beauty parlor where a variety of beauty artists can work and be creative. I plan to teach one on one classes so aspiring, upcoming makeup artists can learn my techniques and apply them to themselves or clients. I eventually want to rebrand myself and open an online store as well in the near future. 

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