Today we’d like to introduce you to Jenna Myers.
Hi Jenna, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I’m a Michigan girl that started her beer journey at World of Beer in Ann Arbor in 2013. The beer that got me into craft was Oddside Ales Java Chip Mint Porter. I didn’t realize beer could taste so delicious! I dabbled here and there at trying new beers but didn’t really dive in until 2017. I decided to make a beer-focused Instagram account in July of 2018 and since then I have amassed over 20k followers! It was a ton of hard work but I’ve loved every minute of it. It’s allowed me to try so many beers, visit new breweries/restaurants, beer fests, and meet a lot of amazing people.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
It has been pretty time to consuming if I’m honest! I’ve spent many hours liking, and commenting on other community members’ posts along with being very engaging on my own! I do struggle with getting burnt out from social media at times. I will go days or sometimes even weeks without posting, but I’m always throwing things up on my story! Trying to navigate being a parent while also running a social page can get tricky at times as well.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I have an Etsy shop that is also beer-focused! There I sell stickers, vinyl decals, pint glasses, and shirts! My most popular design is I’d Tap That. A tap handle with a glass with the words incorporated. It gets a giggle!
What sort of changes are you expecting over the next 5-10 years?
There’s already been a shift towards more inclusivity in the beer industry in the last year! Going forward I foresee a lot more women-owned and Black-owned businesses. As far as beer itself, I think there will be a lean towards more health-friendly choices. we’ve seen a massive need for Seltzers the last few years and I think people will want the benefits of a seltzer (i.e., low carb, 100 cals) with the taste of the beer they know and love.
- Website: https://www.etsy.com/shop/TheBrewLocker?ref=seller-platform-mcnav
- Instagram: instagram.com/thebrewlocker
- Other: https://www.twitch.tv/thebrewlocker