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Life & Work with Anthony Roth

Today we’d like to introduce you to Anthony Roth. 

Hi Anthony, please kick things off for us with an introduction to yourself and your story.
I started out in music production and sound design. I wrote songs for myself and other people for money and uploaded them under the alias Griffin Grey to all streaming platforms. I was doing that since I was 12 years old and around 16 years old, I got a job at a local pizzeria. For the next 2 to 3 years, I was in and out of jobs all over town. I would get a new job and within a couple of weeks I would be moving on to the next job and I did it over and over again because nothing felt right. I wanted to do something creative, something in sound design, or soon-to-be videography/photography, and I wanted to be something. Of course, that came with a lot of criticism. Most people would make fun of me for not being able to stay in a job or saying that it was going to be very difficult for me to succeed in life if I don’t get a regular job or go to college and go into the workforce like everyone else. For those years I really did believe it was just me, that I wasn’t going to be able to keep a job or provide for a family one day or be able to afford anything because of me constantly switching jobs and I felt like a failure and a letdown to a lot of people. After my graduation from high school, I ended up getting a large chunk of money from family and friends and I was being pushed to use it for college or to get a new and more reliable car. I knew that this was going to be my only opportunity to make something of myself and use my skills to be my own boss and have the freedom financially and mentally to work for myself. I braced myself for what was to come from my family and friends that thought I was crazy. But I took out a loan to buy a camera and I spent All of the money I had gotten for college and a car on a new computer to edit videos and work on footage I captured. I was excited to finally get started in this new space and I was all in so if it didn’t work out it was over, I would be forced to go back to working a regular old job and get “I told you so” from everyone. I started out by messaging local businesses in my area and asking them if they would be interested in a free shoot of their business for my portfolio and for their social media platforms. I knew I needed to build up a portfolio of videos and work I had done if I wanted to get anywhere and I was going to have to sacrifice time and money for the long-term growth. I did that for about 2 months for dozens of businesses in my area. Finally, I was able to start charging clients and I had a good network of business connections and people ready to sign a contract for long-term work with me. My first contract was with Macaron in Midland doing monthly shoots for their business and social media purposes. It was the first step in the right direction. I started applying for jobs on LinkedIn doing freelance and contract work for clients. I managed to secure multiple clients and started making all the money back that I had spent in the first place. My hard work and sacrifice were finally paying off and I have never felt happier in a job. I stay up until 1-2 am some nights working on videos and working on projects for clients and it doesn’t even feel like work to me. I love every second of my job and I can’t wait to keep branching out and help more business take their social media and product placement to the next level. Fast forward to today, I am completely debt-free and saving money for a new car and an apartment and everything is coming together! 

Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
It was definitely not a smooth road at all. I was met with so much criticism and judgment from family and friends for going off the path of having a normal job and living a normal life working for someone else. I spent all my money and took out a loan to be able to afford the equipment I know to own completely debt-free today after securing many clients and jobs. I had to risk everything to be able to get to where I am now and I am so grateful it’s finally paid off and giving me the freedom, I was chasing for so long. 

Thanks – so what else should our readers know about your work and what you’re currently focused on?
I specialize in product videography/photography and business shoots. I shoot professional-grade videos and photos for businesses all over Michigan and work freelance and contract work for clients all over the world. I would say I am known for and try to make my brand about the transitions I include in videos and the B-roll I produce for clients. It is very modern and trendy and clients love it. Hence the name Transitions for my business! I am definitely most proud of some of the shoots I have done with some of the most popular drink brands like Monster and Mtn Dew. I was not hired or paid by them at all but I did product shoots for them for fun and it was a super cool experience that gained me a lot of clients and jobs overall from people seeing it. I think the outgoing personality that I bring to every shoot and my ability to turn nothing into something video-wise and take simple settings or products and make them next-level marketable products for businesses and I love seeing the responses from businesses after receiving their product shoots or business videos. It’s what keeps me going! 

Can you share something surprising about yourself?
How long I have been doing this. As of right now, I have only been doing videography for about 4 months and before that, I had no experience. I am a very fast learner and picked it up extremely quickly and I believe that’s why I was able to secure so many clients so early on using my skills 

Pricing:

  • One shoot for 1-2 hours is 200$ (includes 3 finished videos, color grading, trendy modern editing style, and sound design)
  • One shoot for 3-5 hours is 450$ (includes 3 finished videos, color grading, trendy modern editing style, and sound design)
  • One shoot a month for 3 months is 525$ (175$ a month) (includes 3 finished videos, color grading, trendy modern editing style, and sound design)
  • One shoot a month for 6 months is 900$ (150$ a month) (
  • One shoot a month for 12 months is 1500$ (125$ a month) (includes 3 finished videos, color grading, trendy modern editing style, and sound design)

Contact Info:

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