We recently had the chance to connect with Jenny Bitner & Kyera Kacey and have shared our conversation below.
Hi Jenny & Kyera, thank you so much for joining us today. We’re thrilled to learn more about your journey, values and what you are currently working on. Let’s start with an ice breaker: What do the first 90 minutes of your day look like?
Kyera and Jenny have very different morning routines. Kyera wakes up at around 5am with her two Dobermans. She does a meditation, goes for a run and is back home before Jenny has even risen. Jenny wakes up around 7am, goes for a walk with her neighbour and heads back for morning coffee while kicking off her homeschooling routine with her 9 year old daughter, Paislee. Her 4 year old, Everlee, is just waking and will join in her own homeschooling routine once she’s got her smoothie in! Now with their mornings out of the way, Kyera and Jenny meet up in zoom to get to work!
Can you briefly introduce yourself and share what makes you or your brand unique?
In 2024, Kyera was ready for her next level of growth in her role as Founder and CEO of LiberateHER™, a women’s personal and professional transformation company.
At the same time, Jenny—her longtime friend—was running a successful agency helping high-impact entrepreneurs scale with world-class team support. Kyera quickly became Jenny’s biggest client, building out the full team she needed to meet the explosive growth of LiberateHER™.
A few months later, while co-facilitating a retreat together, the two powerhouses realized their visions were deeply aligned. They decided it was time to join forces, combining Kyera’s magnetic leadership with Jenny’s operational mastery to take LiberateHER™ into its next evolution.
Jenny officially came on board as Chief Operations Officer, and together the duo has spent the past year breaking glass ceilings and dismantling every obstacle between them and their vision: creating a global movement where every woman has the opportunity to choose her Rich B$tch life.
Since then, Kyera secured a major publishing deal that catapulted her book, Rich B$tch Money Goals, to International #1 Best Seller status in multiple categories, now available on shelves nationwide. Jenny drew on her 19 years of executive leadership, business growth strategy, and commitment to exceptional client experience to scale LiberateHER™ sustainably and position it as a market leader in the personal and professional development space.
Amazing, so let’s take a moment to go back in time. What was your earliest memory of feeling powerful?
Kyera
As a young teen who had endured more than most would in their entire life, my most powerful moment came when I chose to no longer live as a victim of circumstance—or numb myself to survive—but to liberate myself from my past, heal my trauma, and consciously create a new reality. That decision began my journey of personal transformation at just 17. By 24, I had opened my first clinic, and since then I’ve mentored thousands of women worldwide on choosing liberation over reputation. My guarantee is simple: Come One Way, Leave Another™.
Jenny
My first experience of true power came as a teenager competing in the Miss Teen Canada Pageant. The confidence, poise, and dedication it took to step onto that stage taught me I could create any life I chose. What I loved most, however, was the heart of the pageant world—the community service and volunteering that allowed me to make a difference beyond the stage. During my crowning, I was honored with both Miss Congeniality and the Spirit Award, experiences that instilled in me a deep sense of pride, discipline, and belief that have shaped the leader I am today.
What did suffering teach you that success never could?
Kyera:
Suffering taught me what success never could—that power doesn’t come from what I achieve, but from what I choose in the darkest moments. When I was broken, when I wanted to give up, when I thought my story was over—that’s when I learned that liberation is not about what happens to you, but about what you decide to do with it.
Success can build your confidence, but suffering builds your character. Success can give you options, but suffering gave me resilience, depth, compassion, and a standard of truth that no accolade ever could.
Without suffering, I wouldn’t know my own strength. Without suffering, I wouldn’t have the capacity to hold space for women who are walking through their own fires. Suffering taught me how to turn my pain into power—and that is a lesson success could never teach.
Jenny:
Suffering taught me what success never could—that mindset is everything. When life stripped me down, when I felt unseen, when I had to rebuild from nothing, I learned that the only thing I truly have control over is the way I think. Success can make you feel powerful, but suffering reveals whether you actually are powerful.
Suffering taught me humility, grit, and the discipline to stand tall even when no one is clapping. It showed me that resilience isn’t about pushing harder—it’s about choosing love over fear, again and again. Success may polish the outside, but suffering shaped the inside.
It gave me compassion, depth, and a fire for freedom that I wouldn’t trade for any trophy or title. Success gave me milestones; suffering gave me my mission.
Sure, so let’s go deeper into your values and how you think. Is the public version of you the real you?
Kyera:
Yes—the public version of me is the real me, because I refuse to wear a mask. What you see is what you get. I don’t believe in splitting myself into ‘on-stage Kyera’ and ‘behind-closed-doors Kyera.’ Of course, I have layers—some sides of me are louder, edgier, more raw than others depending on the space I’m in—but they’re all me.
For too long women have been taught to tone themselves down in public and only be their full selves in private. I flipped that script. My authenticity doesn’t have an off switch. I’d rather be rejected for who I really am than accepted for a watered-down version of me.
So the short answer? The public version of me is me—just the unfiltered, amplified expression of the same woman I am everywhere else.
Jenny:
The public version of me is absolutely real—but it’s not the whole of me. What I share publicly is rooted in authenticity, integrity, and my mission, but it’s also intentional. I believe in transparency, not exhibitionism.
Our clients, our audience, the women we lead—they deserve the truth of who I am, and they get it. What they don’t always see are the quieter moments, the tears, the prayers, the wrestle it sometimes takes to hold the level of leadership I’ve chosen. That doesn’t make the public version less real; it just means there are parts of me that are sacred, reserved for the people closest to me.
So yes, the public Jenny is real. She’s confident, strong, unapologetic, and aligned. But she’s also backed by the private Jenny—the woman who does the deep work when no one is watching. Together, that’s the wholeness of who I am.
Thank you so much for all of your openness so far. Maybe we can close with a future oriented question. What do you think people will most misunderstand about your legacy?
Kyera & Jenny:
What people may misunderstand about our legacy is thinking it’s about us. The stage, the books, the movement—we’re visible, but the legacy isn’t meant to spotlight who we are. It’s meant to liberate what’s already inside every woman we touch.
Some might assume our legacy is about success, wealth, or recognition—but it’s not. It’s about breaking patterns, dismantling masks, and creating a new standard of freedom, authenticity, and power for women everywhere.
We know not everyone will understand the risks we’ve taken, the walls we’ve torn down, or the raw honesty it’s taken to get here. But our legacy isn’t about being understood in the moment—it’s about being remembered for creating a ripple effect where women chose their own liberation, unapologetically and without compromise.
If anything is misunderstood, it will be this: our legacy isn’t ours alone. It belongs to every woman who decided to rewrite her story because she saw it was possible through us.
Contact Info:
- Website: https://liberatehernow.com
- Instagram: @iamjennybitner and @kyerakacey
- Linkedin: www.linkedin.com/in/jennybitner and https://www.linkedin.com/in/kyerakacey/
- Youtube: kyerainmypocket.com
Image Credits
Melissa G Photography
