Inspiring Conversations with Sarah George of Connective Consulting

Today we’d like to introduce you to Sarah George. 

Hi Sarah, please kick things off for us with an introduction to yourself and your story.
I grew up in Northern Michigan, and love it here. I’ve had a passion for marketing since high school, always drawn to the why behind the buy. So, I made my college career laser-focused on all things business. For more than a decade, I showcased my marketing expertise in many areas such as banking, personal finance, sales, and non-profit organizations. “My true passion is helping others succeed in their goals to their full potential, whether that’s a person, program, or company.” 

In February 2020, I felt a strong pull to start my own marketing agency. Not knowing the future of a global pandemic was ahead. I made all the plans: business, financial, marketing. After launching, one of my first orders of marketing business was to let my network know what I was doing. Being a member of a service club was extremely valuable. The first dozen clients I worked with were somehow tied to Rotary. When I say to work for people who know, like, and trust you – this is why it works. And then referrals keep coming. 

As business continued in the Coronavirus pandemic, a new opportunity arose. I now sell a digital course that gives my fellow solopreneurs across the country focus and clarity to their marketing. 

I’ve helped a lot of clients get clear on their marketing. Especially putting the pieces together so they attract high-quality clients. The best part of owning a business has been creating deeper connections with fellow entrepreneurs. 

Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
Making the transition from helping market businesses in my neighborhood to marketing myself as an online business was a bit of a challenge. I worked with various mentors to support my efforts. Keeping the marketing basics in mind was useful; the functions are the same but the mechanics were very different. This same strategizing, I used for my business is what I support my clients in. 

Thanks – so what else should our readers know about Connective Consulting?
Marketing is connecting your product or service with those who need it and/or want it. Engaging with those who already know what you offer is an effective way to grow through retention and referrals. Did you know that approximately 20% of your current client base is generating more than three-fourths (80%) of your revenue? That’s a big chunk to pay attention to. Connective Consulting™ focuses on strategies to deepen relationships with your current clients and find others like them who will become advocates for your business. 

Connective Consulting™ partners with businesses and organizations to create strategies that attract high-quality clients. The top service Connective Consulting™ provides is creating a formal marketing plan that helps shape and give direction to marketing activities. Strategizing who, what, where, when, and how you connect with your clients and prospects aligns your actions and creates an efficient process for growing your business. The actual task of creating a plan can be daunting; that’s where I come in. Captivate Ideal Clients™ is a built-it-together digital program where you create a plan with my support. It’s given clarity to so many small business service providers. Or if you want done-for-you I can build the entire plan giving you guidance toward growth. 

Can you tell us more about what you were like growing up?
I was actually a little bit shy as a kid. Anyone who knows me now would never expect that, I’ve really come out of my shell! 

I always had a desire for problem-solving, especially matchmaking problems with solutions. Ironically my parents’ divorce at the young age of 7 has influenced my strong value of connection. 

Pricing:

• Marketing Strategy $2,500 (starting rate)
• Strategy Implementation Price varies. Retainer option available
• Project Management Price varies.
• Know Your Who™ – Client Discovery $1,250

Contact Info:

• Website: https://consultconnective.com
• Instagram: sarahgeorge1022
• Facebook: consultconnectivellc