Inspiring Conversations with Missy Bobo of Thumb Roast Coffee

Today we’d like to introduce you to Missy Bobo. 

Hi Missy, can you start by introducing yourself? We’d love to learn more about how you got to where you are today.
Thumb Roast Coffee is a coffee roasting company that was established in 2015 out of a desire to bring something special and unique to the area. At that time, there was nowhere locally to purchase freshly roasted, whole-bean, chemical-free, specialty grade coffee. 

Within 3 ½ years, Thumb Roast Coffee outgrew their location on Wells St. in Croswell, Michigan and expanded into a new building in Croswell where Thumb Roast Coffee is freshly roasted. They also bought a roaster (named Blue Betty) 10 times the size of their current roaster (Stella). 

Thumb Roast Coffee started with three signature roasts and has since grown to offer many different freshly roasted coffee varieties including custom blends names specific to our area including: Sanilac Sunrise, Freighter, Lake Huron, and Fitzgerald to name a few. 

We have our headquarters in Croswell and have a second location and full coffee shop at 18 S. Elk St. Sandusky, MI 48471 

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey has been a fairly smooth road? 

There have been many obstacles in the growth of Thumb Roast, but the largest by far is educating our community about specialty grade coffee. Many people from rural areas are only familiar with coffee that is lesser grade, dark, too bold and bitter. 

Thumb Roast Coffee only purchases the top 3% of coffee in the world that is specialty grade, high elevation coffee, which is by nature higher is sugar content, lower in acid, has less caffeine and is not bitter at all. 

Many people told us that we would not make it because people wouldn’t pay a higher price for something new, but we knew once they tried the best coffees from all of the over the world that they wouldn’t want to go back. 

As you know, we’re big fans of Thumb Roast Coffee. For our readers who might not be as familiar what can you tell them about the brand?
Our mission is to remind people all over the world that they matter through great coffee.

We have a marketing campaign to get the word out and use the #howdoYOUpour love to encourage others to share how they use coffee to show love to themselves and the world around them. 

We love surprises, fun facts and unexpected stories. Is there something you can share that might surprise us?
We offer wholesale coffee to many types of businesses: gift shops, restaurants, coffee shops. 

We also private label for business who want their own brand of coffee. 

Contact Info:

• Website: ThumbRoastCoffee.com
• Instagram: https://www.instagram.com/thumbroastcoffee/
• Facebook: https://www.facebook.com/thumbroastcoffee
• Twitter: https://twitter.com/thumbroast
• Youtube: https://www.youtube.com/channel/UCKCqypJkcD_1bErXly3eG5w?reload=9