Today we’d like to introduce you to Maja Metera.
Hi Maja, we’d love for you to start by introducing yourself.
Obedience founder was in a relationship where BDSM played a very important role, and he searched the web for tools that would make it easier to keep his power exchange dynamic top-of-mind. In his search, he found that there wasn’t anything like it on the market – even though community members were clearly asking for such a tool on various platforms, forums. Seeing he was not alone in his needs, he thought: “I have the time and the skills, I’ll just do it myself”.
He started by aiming for a tool for long-distance dynamics – like his own – as a way to keep D/s alive when you can’t simply administer the rewards or punishments as they come up. Currently, as the interest grows, our audience grows as well – and we want to make the app suitable for all sorts of dynamics. It doesn’t matter if you live together or miles apart, it doesn’t matter if you have no partner, one, or multiple.
We try to help people who want a consistent power exchange but struggle to integrate it into daily life, because of difficulty building and maintaining habits or because of difficulty transitioning from bedroom play to 24/7 dynamics. Especially for submissives who need motivation and accountability – Obedience builds this into the dynamic. Another reason people struggle with that is that many users need examples, ideas, and education. Obedience’s ecosystem supports breaking the pattern of taboo, shame, and lack of guidance.
Throughout this time, we began slowly growing the number of people involved in the company as well. Nevertheless, we are still a small team, which means that every person involved was carefully chosen by our founder and has our community’s best interest at heart.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
As far as working in the kink niche goes in a landscape that doesn’t favour sex positivity, we have managed to work our way through any roadblocks pretty smoothly. The biggest obstacles are platform censorship rules – we have to respect the guidelines of app stores as well as social media platforms, which tend to police kink language and ideas out of fear of them being too “violent” or explicit (even for an 18+ audience). It has definitely impacted our social reach as well as some features we can and cannot include within the Obedience app. Lastly, there’s the obstacle of time and resources – as I have mentioned, we are a small team and, as much as we would like to develop the app further at lightning speed, it’s simply not humanely possible to do so. Instead, we prioritise steady development, education, and the most impactful features requested by our users.
Alright, so let’s switch gears a bit and talk business. What should we know?
People hear “obedience” and assume it means that someone hands over control, no questions asked and just follows. That’s not what we built, and it’s not really how obedience works – not even in a kink scene, and definitely not in life.
Obedience, our app, is a habit tracker with a built-in, customisable punishment and reward system, made for BDSM couples, polycules, and solo kinksters, by kinksters. The free plan gets you real structure. Download it, connect with your partner(s), build habits, track one-off tasks, and start feeling what accountability actually does day to day.
Why does any of it work? People comply – and keep complying – when the rules around them hit three criteria. 1. They know what they’re doing. 2. They chose it so it makes sense to them. And 3. it connects them to someone. Self-determination theory calls these competence, autonomy, relatedness, and if there’s accountability sitting inside that relatedness, compliance climbs even higher. None of that is about kink. It’s just what makes a human follow through – we happened to be the ones who built a tool that applies it to kink.
That’s where Premium (https://app.obedienceapp.com/get-started) earns its name. It includes photo and video proof for habits, so “I did it” isn’t a checkbox – it’s evidence, and evidence is what accountability runs on. You can set up locked rewards your Dom(me) controls, so nothing unlocks without them deciding it should. A spin-the-wheel punishment and reward option is also there because a little thrill of contained unpredictibility keeps consequences from going stale without messing with the criteria I’ve mentioned. Obedience Premium also comes with unlimited habits, discreet mode, and access to the Premium Discord, which is not a general chat, but a virtual room where people are building exactly what you’re building. Lastly, we provide Premium users with loyalty rewards in the first year as well as access to webinars and extra educational materials that guide them through building the structure that supports them and works in their context.
Another thing we’re working against in our daily lives is decision fatigue. Every day is hundreds of small choices – what to do, when, how – and every single one of them costs something. Routine takes that cost away. You set a trigger, a predictable context, a clear expectation, and eventually the behaviour just happens without you having to make the decision. That’s what Premium’s structure is actually doing underneath the kink of it – the mechanism doesn’t care whether the habit is hydration or a kneeling meditation.
Obedience as a brand also carries the things that live outside the app: free seasonal deep dives created with experts from the BDSM community which we call the Obedient Season (https://obedienceapp.com/the-obedient-season-issue-2?SQF_CAMPAIGN=voyagemichigan), monthly freebies accompanying articles on our blog (https://obedienceapp.com/blog), and a BDSM 101 course (https://obedienceapp.com/bdsm-101) which walks newbie kinksters by hand through self-discovery and creating their first dynamic, first structure.
What we’re the most proud of is that none of it is prescriptive. We give people ideas, suggested guidelines – habits, rewards, punishments, how they talk to each other – but the actual shape is theirs. Categories, colour scheme, the whole skeleton, are customisable, because kink only works if the tool, the approach, the structure fit the person using them.
Can you talk to us about how you think about risk?
You cannot do power exchange or kink in general without acknowledging risk. BDSM is never 100% risk-free but the risks can be minimised through education and open, honest communication, which is what we want to shout from the rooftops. That is why education – through our blog, social media (@obedience.app) and newsletter – is at the core of what we do. We would never want people to take risks they are not ready for.
Contact Info:
- Website: https://obedienceapp.com/
- Instagram: https://www.instagram.com/obedience.app/
- Facebook: https://www.facebook.com/obedienceapp/
- Other: https://app.obedienceapp.com/
