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Inspiring Conversations with Kevin Alan Lamb of This is a Good Sound

Today we’d like to introduce you to Kevin Alan Lamb. 

Kevin, we appreciate you taking the time to share your story with us today. Where does your story begin?
For nearly a decade I have covered live music — interviewing bands, taking their pictures, and creating my own — whilst spreading a positive message of love, inclusivity, and joy. 

Some of the artists who I’ve had the pleasure of interviewing and writing about in that time include but are not limited to: The Avett Brothers, The Head and the Heart, Elephant Revival, Sam Bush, Nahko, Aqueous, John Craigie, Matisyahu, Leftover Salmon, The Lil Smokies, Fruition, The Infamous String Dusters, Dixon’s Violin, The Gasoline Gypsies, Oliver Hazard, Lettuce, Trevor Hall, Lindsay Lou, The Ghost of Paul Revere, Joe Hertler, Forest Sun, and The Accidentals. 

The Avett Brothers lyrics: “decide what to be, and go be it” from their song “Head Full of Doubt/Road Full of Promise” helped me commit to writing, and gave me permission to be everything I felt I one day could. 

Just prior to that decade, I carved out the opportunity to cover the Detroit Tigers, Lions, Pistons, and Redwings for Sportz Detroit Magazine. At my second Lions practice defensive tackle Nick Fairley nicknamed me “Sunshine”, then shared that his favorite movie is Remember The Titans and he watched it before every high school, college, and now NFL game. I would later co-host a sports talk radio show on WDFN (1130), before eventually hosting one of my own: “Shaggy Lamb & the Fan”. Interviewing Mitch Album helped me believe in my unique set of gifts, and to advance in the direction of my dreams. 

Today, I run This is a Good Sound where I am a booking agent, talent manager, and talent buyer. For nearly five years I have been close to full-time working with Dixon’s Violin–A one-man improvisational symphony inspiring audiences from Burning Man and Electric Forest to TED Talks. 

Most recently, I partnered with HomeGrown Brewing in Oxford to launch “HomeGrown Sounds”, that will feature “listening room”-style performances for a small seated audience on Thursdays. 

For the third year, I look forward to working with Country Nation, helping execute music festivals across the country like Tortuga and Tidal Wave. 

In the first quarter of 2023, I plan to self-publish “Your Daily Guide to Shine: A hopeful appeal to humanity through music, poetry, and prose.” 

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It should come as no surprise that a global pandemic which frowned upon people gathering cramped our style for a few years there. Many of us in the music industry had to find work in other fields while going on a journey inward to better understand the relationship we wanted to have with music going forward.

Thankfully, some of us found creative ways to continue sharing inspiration during a time where it was desperately needed. Dixon’s Violin started offering concerts in fan’s backyards, parks, urban farms, greenhouses, parking lots, and we even played at a zoo. We discovered tremendous inertia playing in these intimate spaces, which required kind humans to open their homes and hearts to our traveling circus of sorts.

Knowing winter was inevitably coming to Michigan, we tried doing something which we had never done before… We packed our bags, vehicles, and gear, and we brought the HUMANKINDness Tour to Florida. Playing over 50 shows in every nook and cranny of the Sunshine State, we found a second home in places like St. Pete, Gulfport, and St. Augustine. Places we continue to tour, and build our tribe as Florida represents our second biggest fan base. We are fresh off a 12-stop, 18-day tour from Michigan to Columbus, Pittsburgh, Asheville, and seven Florida shows.

Struggle gives each of us an opportunity to measure the fervency of our inner flame. Do you want something? Or do you need it? The magic usually awaits just beyond the turbulence…

Stevie Wonder was the first musician I ever interviewed, long before I had any intention of a career in the music industry. I asked him what advice he had for young musicians who were feeling broken and beaten by the long and elusive road?

“Don’t stop!” he said.

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
While covering the music industry for roughly a decade, I’ve been able to build trust and form meaningful relationships with artists, venues, festivals, and the hardworking humans who hold it all together, delivering the prestige that this world seeks and needs. 

Dixon’s Violin and The Gasoline Gypsies are the first artists I ever represented, getting my feet wet booking shows for some of the most talented, kind, Unicorns of this world. That portion of my journey began somewhere around 2017, after my time at Otus Supply came to a close. Since 2017 I have represented anywhere between 10 and 30 artists each year, most recently booking around 250 shows in 2022. 

I curate music at Robin Hills Farm in Chelsea, HomeGrown Brewing in Oxford, Monark Grove (senior living community) in Clarkston, and have executed successful concert series at Drifter Coffee (Ferndale), and Valentine Distillery (Ferndale). 

In addition to booking and coaching artists, I write performance bios, take press photos, tour manage, and 

help with publicity. 

This will be my third year working with my VIP squad at Country Nation, executing festivals like Tortuga, Tidal Wave, and Seven Peaks. 

It will be my fourth year working with Handmade Music Festival (Chesaning), and The Rupple family. I emceed the festival for the first time in 2022 and will continue to embrace public speaking opportunities, as an extension of my publishing endeavors. 

If you had to, what characteristic of yours would you give the most credit to?
Open heart. Creativity. Consistency. Positive energy. Knowing it takes a village. Rising tide. Can really own a dance floor. 

Pricing:

  • Booking: $30/hr
  • Artist Bios: $200
  • Press Photos: $200
  • Hugs: Free
  • Being a giant: Also free

Contact Info:

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