Inspiring Conversations with Juliana Meidl of Serenity At Home

Today we’d like to introduce you to Juliana Meidl

Hi Juliana, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I started Serenity At Home, a Metro Detroit based home organizing business, in the fall of 2018 with a good friend. We both dreamed of owning our own business and we loved organizing. As mom’s of older kids we were also in a season of life where it made sense to take the leap and make our dream a reality. We worked together through 2020 and loved every minute of it. After Covid my business partner was looking to go back to a corporate job so beginning in 2021 I was on my own.

Each year my business continues to grow and I am truly honored to be invited into my client’s homes every day to help them get their homes and lives organized. Many of my clients are so overwhelmed by the clutter in their homes and the stress and anxiety it causes. Having someone come in and objectively get control of the situation can be life changing. Our goal is to help our clients transform their chaotic homes into a haven of serenity.

We organize any and all spaces in the home and help our clients who are in the process of moving. We offer decluttering and light staging before listing, We also provide packing, unpacking and organizing in the new home. We partner with local realtors to support their clients.

As the in-home organizer for The Container Store in Troy, Michigan we also support their customers with organizing services. We also are trained in their three custom closet lines and provide design services to all of our clients. Our partnership with The Container Store started almost 6 years ago and it is something we truly value.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Overall it has been a smooth road. I would say the biggest mistake I have made was limiting my beliefs on how big I could grow the business. There were opportunities along the way that I didn’t take advantage of because I was worried I wasn’t ready to handle them. I allowed my insecurities and my inability at times to think and dream big to stand in my way.

Now I just remind myself that anything is possible and if I don’t know how to do something I am more than capable of figuring it out. I love having the opportunity to try new ways to connect with potential clients and sharing how Serenity At Home changes the lives of so many people.

I also have learned how to let go of the control I believed I needed to have at all times in order to keep my business going and growing. I have added some amazing women to my team and each one brings their unique skills and personalities to every project. Serenity At Home is better because of them!

Outsourcing certain tasks that had become difficult for me to keep up with is another way I have grown as a business owner. Accepting help and understanding you don’t always have the best answers is key to being successful in any job, and especially as a small business owner.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
As the owner of Serenity At Home I am most proud of the way we interact with our clients and the relationships we build with them. What I have learned along the way is the actual art of organizing is the easy part and something that quite honestly many people can figure out how to do. Being able to connect with our clients and truly understand where they are emotionally is what sets us apart. Our goal is to always provide compassionate, confidential and judgement free services to each and every client. We have built amazing relationships with so many of our clients and it is what I believe sets us apart from other organizers.

Also, our relationship with The Container Store provides us the opportunity to design and install closet systems. As a partner with the store we have access to the latest trends and products being offered.

Any advice for finding a mentor or networking in general?
I think finding a mentor is so important and something I wish I would have done much sooner. Finding people who are ahead of you and know what it takes to get where you want to go is invaluable. When you own a small business you play so many different roles and it is hard to become an expert in each area. So finding those people who are really good in those areas you aren’t as strong in can be a game changer.

I also have joined several networking groups and love being a part of them. It is so helpful to just share experiences with others, who are not necessarily in the same industry but facing similar challenges. I find that most small business owners want to share what is working and what isn’t in pursuit of finding the best path forward.

I have especially loved getting to know other home organizers in Metro Detroit and throughout the United States. Building friendships with these amazing women has helped me grow as a professional and a person. I have found this industry to be so welcoming and collaborative, which is amazing.

Contact Info:

• Website: https://www.serenityathome.org
• Instagram: https://www.instagram.com/serenityathomedetroit/
• Facebook: https://www.facebook.com/SAHDetroit/
• LinkedIn: https://www.linkedin.com/in/juliana-meidl-6165b51b5/
• Other: https://www.pinterest.com/SerenityAtHomeDetroit/