Today we’d like to introduce you to Tiffany Machalak.
Hi Tiffany, so excited to have you with us today. What can you tell us about your story?
Fitness has always been a part of my life for as long as I can remember. I spent 3 years on the Ferris State University COED Cheerleading Team and 2 years as the head coach. I taught various BootCamp and cardio classes, conditioning camps, and strength training classes throughout my college years.
After graduating college, I began my career in business development where I spent the last 14 years working in the creative industry selling visualization services.
In 2017, I decided to offer private one-on-one sessions out of my home. With surprise baby #3 on the way, it was now or never. Within 1 month of offering private training sessions, I had clients requesting small group sessions. In 6 short months, I had 2 treadmills, 2 benches, 2 TRX stations, and 50 clients. With 2 other kids, a full-time career in sales, and a baby on the way, I was determined to chase my dream. After the birth of my daughter, I persuaded my husband to transform our entire basement into a gym. What used to be a playroom and living space for our family quickly grew into Tiffany’s Training.
Without a business plan, trainers, or a loan to support the growth of the gym, Tiffany’s Training quickly evolved.
Our first expansion was in 2018 when we expanded our circuit to a 9-station small group training gym, adding 3 more people into each class.
With each month thereafter my little training “hobby job” was turning into a real business. I hired my first trainer in March 2018, and by September we had a team of 4 trainers and a full schedule.
After working 3 jobs around the clock for over a year, we signed our first lease in October 2018 and moved into our first brick-and-mortar in December. Here we are 5 years later after surviving covid, loss of business and staff, and now expanding into our second place.
From the beginning of my adventure and to this day I’ve been surrounded by an amazing community and team who continue to support my business and my dream. I wake up every day thankful for this experience and excited to see what the future holds!
Tiffany’s Training is more than just a gym. It’s a small community of people all working towards similar goals and motivating one another to be healthy.
Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
When I first started Tiffany’s Training, it was a side job. It was in my basement and personal training only. As business grew, it was hard to manage in my basement with limited space and people coming in and out of our home all hours of the day and evening.
My biggest struggle was covid and navigating all the executive orders. Figuring out ways to keep my doors open with reduced capacity and convincing people returning to a gym was safe and actually the best thing that could do to keep their immune systems strong to prevent getting covid. We had to restructure everything we did. We lost 30% of business and for a small gym this was a huge impact. We went from 3-4 new clients a month to nothing. I was scared. We got creative and we made it through now stronger than ever!
Alright, so let’s switch gears a bit and talk business. What should we know?
We are a small fitness studio specializing in small group circuit training, personal training and nutrition, and youth performance training.
What quality or characteristic do you feel is most important to your success?
My background is business and client relations. Making our clients happy and feeling confident is a huge part of our success. We are always changing things up so they never get bored. We offer modifications for every workout so regardless of their fitness level, every workout is challenging but achievable. It’s a small community of amazing people. We’re like a family!
Pricing:
- First class is free. Click here to redeem your free class https://tiffstraining.com/registration/.
- We offer unlimited options from $135 for all access to single-session package options.
- Drop-in classes are $20
- New client package $65 for 5 classes
- You can access my schedule and packages on MindBody
Contact Info:
- Website: https://tiffstraining.com/registration/
- Instagram: Tiffanys_Training
- Facebook: https://www.facebook.com/TiffanysTrainingPage
