Hidden Gems: Meet Rebecca Vandenberg of VanDenBerg Web + Creative

Today we’d like to introduce you to Rebecca Vandenberg

Hi Rebecca, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
Since founding VanDenBerg Web + Creative in 1999, Rebecca VanDenBerg has helped hundreds of businesses look great online. With over twenty-five years’ experience, she combines web development expertise with design savvy to build websites that capture attention and convert to sales.

Rebecca credits her “just figure it out” farm upbringing for her strong work ethic and resourcefulness. With no Google or YouTube to reference growing up, she learned to listen, independently problem solve, and strategize—skills she now applies to tailoring creative marketing solutions that meet each clients’ needs. Rebecca also understands the importance of staying up on current trends, and incorporates the latest in AI, SEO, design, and data strategies into each website project she manages. This translates to clarity, organization, and results for her busy clients.

Rebecca loves her work because it frees business owners up to do what they do best: run their own businesses. With her clients’ success her main focus, Rebecca has positioned VanDenBerg Web + Creative as the go-to resource in West Michigan for website development and design.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
As a woman business owner, wife, and mother, the biggest challenge has been time management. When my kids were little, I worked from home and intentionally kept my business part-time. My priority was taking care of my family first. As the kids grew older, I had more time to dedicate to the business, and we grew gradually. I brought in assistants to help manage the workload and maintain that balance.

While I often felt behind where I wanted to be, I trusted God’s plan and stayed focused on what mattered most. Every step I took was intentional, even when the pace felt slower than I envisioned. Looking back, I know I was exactly where I needed to be at every stage.

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
At VanDenBerg Web + Creative, we specialize in empowering local businesses with smart website designs and effective marketing solutions that drive measurable results. Our mission is to be a trusted partner for businesses, delivering websites that enhance brand identity, foster business growth, and provide long-term success.

What sets us apart is our commitment to exceptional customer service and integrity. We don’t just build websites; we build relationships. Every project we take on is backed by data-driven strategies, ensuring that your website and marketing efforts deliver real value. From precision manufacturing to mission-driven organizations and local service providers, we tailor our approach to meet the unique needs of each industry we serve.

We’re most proud of our ability to make our clients look good. Whether that’s through a beautifully designed website, SEO-driven marketing campaigns, or impactful social media strategies, our work speaks to the heart of your brand and connects with your audience.

Our tagline, “Smart Website Designs, Effective Marketing Solutions,” reflects our focus on providing tools and strategies that work as hard as you do. For readers looking for a partner who truly cares about their success and invests in delivering real results, VanDenBerg Web + Creative is here to make your vision a reality. Whether you need a website that stands out or marketing solutions that perform, we’re ready to help.

Networking and finding a mentor can have such a positive impact on one’s life and career. Any advice?
Mentorship & Networking Are Critical for Success

I’ve been fortunate to experience both throughout my journey, starting from my upbringing. Growing up, I was heavily involved in the livestock industry, which not only shaped my work ethic but also became the foundation of my early business ventures. Livestock farms and agribusinesses were some of my first clients—and some of them remain valued clients to this day. Having a network of business owners who already knew and trusted me when I began offering website design services gave me a significant advantage. After all, people do business with those they like and trust!

The livestock industry was also where I found my first mentors. From bosses during marketing internships to family friends who had successfully run PR firms, I was blessed to have experienced, knowledgeable people I could turn to for advice. Having someone to bounce ideas off—someone who has already walked the path you’re on—is incredibly valuable.

Each season of growth in my business has been tied to intentional networking. Interestingly, during a season when my kids were little and involved in sports, much of my networking happened at the hockey rink. Many of the parents I connected with there worked in or owned businesses that needed websites. So, while I wasn’t attending formal networking events, I was networking right where I was in that stage of life. Some of those hockey parents are still long-time clients today.

Contact Info:

• Website: https://rebeccavandenberg.com
• Instagram: https://www.instagram.com/vandenberg_web_creative/
• Facebook: https://www.facebook.com/vandenbergwebandcreative/
• LinkedIn: https://www.linkedin.com/in/builtbyrvws/
• Youtube: https://www.youtube.com/channel/UCu6q9AbcNTQqfs5xKjmG2FA
• Other: https://www.pinterest.com/vandenbergwebsites/