Today we’d like to introduce you to Mark Rieth. They and their team shared their story with us below:
Mark Rieth is a proven leader, both as a corporate employee and as an entrepreneur. His business track record is one of hard work, determination, and innovative ideas backed by the leadership skills needed to compete and succeed in today’s ever-changing business environment.
Mark is best known for his role with Atwater Brewery, the company he first invested in and later purchased in its entirety. During his two decades at the helm, Mark leveraged his automotive background to help Atwater grow into the fourth largest (of more than 350) craft breweries in Michigan, producing and distributing dozens of beers, plus award-winning hard seltzers, spirits, and four unique taphouse destinations. In addition to managing all aspects of the operation and brand and product development, Mark was especially proud of Atwater’s deep commitment to and support of countless Detroit area non-profits, educational institutions, and civic groups as well as serving as a catalyst for redevelopment efforts in the city’s historic Rivertown district.
Mark successfully sold his business to Molson Coors and then remained as its president for 18 months to ensure a smooth transition. He continues to lead his several other Detroit interests and remains committed to his selected community organizations. More recently Mark started FUL Beverage, a NA beverage company focusing on all-natural functional/Energy drinks and NA craft beers.
Mark is a proud graduate of Michigan State University School of Business and is actively involved with the Burgess Institute of Entrepreneurship and Innovation.
Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
Like with any new venture, there will always bumps along the way, which is why it’s very important to define your roadmap, learn from mistakes, and continue to plow forward. Always be true to your core items but continue to innovate and stay current with industry trends.
Alright, so let’s switch gears a bit and talk business. What should we know?
FUL’s mission is to assist in achieving Alchemy one beverage at a time. FÜL Beverage is a complete non-alcoholic beverage company focusing on hydration drinks, including NA craft brews and full-flavored all-natural alternative energy & recovery drinks. Based out of Detroit, MI, FÜL Beverage launched in Summer 2022. We currently offer 3 caffeinated beverages (energy drinks) – Lit (Blood Orange), Savage (Triple Berry), and Savage (Cherry). All contain natural ingredients, 200mg of caffeine, 10 calories, less than 1 gram of sugar, and include a unique ingredient called Wellmune®. Wellmune® has been clinically proven to improve general immune health, maintain overall physical health, protect against the harmful effects of stress, and promote healthy energy levels and mental clarity. The drinks ditch the unhealthy sugars and use natural coffee-berry caffeine and are lower in calories versus their counterparts. We also have a non-caffeinated beverage called “Recovery,” which is a Pineapple-Coconut flavored drink.
The nonalcoholic beers (Feel Better Blonde and NA IPA) are crafted to deliver a full beer flavor profile without the alcohol. These low-calorie alternatives are meant to be enjoyed on a sunny day or whenever you find yourself reaching for a beer. “Nonalcoholic beers have been around for decades, but few brewers treat them with any real respect or pay careful attention to flavor,” Rieth said in a statement. “FÜL will change that with delicious, hydrating beers for active people who love the taste but are on the go or need to make the drive home.”
We’d love to hear about any fond memories you have from when you were growing up.
Love for sports, playing little league baseball, attending Detroit Tigers games on a sunny summer afternoon.
Contact Info:
- Website: www.fulbeverage.com
- Instagram: https://www.instagram.com/fulbeverage/
- Facebook: https://www.facebook.com/FULbeverage/
- Linkedin: https://www.linkedin.com/company/89742854
