Today we’d like to introduce you to LaGena Cain.
Hi LaGena, so excited to have you on the platform. So, before we get into questions about your work life, maybe you can bring our readers up to speed on your story and how you got to where you are today.
My journey through the beauty industry on the west side of Chicago is a tale of legacy, entrepreneurship, and personal passion. Growing up surrounded by the vibrant culture of Chicago, I was immersed in a world where beauty and style held significant importance.
My mother and aunt, true pioneers in the beauty industry, owned not only beauty salons but also beauty schools on the west side of Chicago. Their establishments became not just places for beauty transformations but also hubs of empowerment and skill development within the community. The fact that they were trailblazers speaks volumes about their determination and vision.
My aunt, in a touching and symbolic gesture, named one of her salons after me —La’Gena’s Beauty Salon. This not only honored me but also spoke to the interconnectedness of family, business, and personal identity. La’Gena’s Beauty Salon became a reflection of your family’s commitment to excellence in the beauty industry.
My educational journey at Columbia College for Fashion Merchandising further fueled my passion for beauty and fashion. This institution became the canvas on which I honed my skills, blending creativity with business acumen. The merging of these disciplines allowed me to understand not just the artistry behind beauty and fashion but also the industry’s dynamic and ever-evolving nature.
As I navigated through my academic pursuits, I likely found myself at the intersection of tradition and innovation. The beauty industry, with its deep roots in culture and identity, became a canvas for me to express my unique perspective. Whether through the latest trends, sustainable practices, or community outreach, my journey was marked by a commitment to making a meaningful impact.
My story, rooted in the dynamic landscape of the west side of Chicago, reflects the resilience and creativity required to thrive in the beauty and fashion world. It’s a narrative of familial support, personal growth, and a dedication to shaping not just my own destiny but also contributing to the rich tapestry of the beauty industry in my your community.
The launch of my lipstick line, Poise Beauty, is a deeply personal and poignant homage to my late mother, who instilled in me the timeless belief that a woman should always be poised and never leave the house without wearing lipstick. This venture goes beyond the realm of cosmetics; it becomes a tribute to a philosophy and a set of values that my mother imparted to me.
The name “Poise Beauty” encapsulates not just the physical act of wearing lipstick but also the inner grace, confidence, and strength that your mother associated with the concept of poise. For her, lipstick wasn’t merely a cosmetic product; it was a symbol of self-assurance and a nod to the idea that one’s external presentation can mirror and enhance their inner strength.
The shades and formulations of Poise Beauty lipsticks may not only be a celebration of beauty but also a representation of the diverse facets of a woman’s personality. Each lipstick becomes a tool for self-expression, allowing women to enhance their features while embodying the poise and strength that your late mother believed in.
Beyond the cosmetic industry, Poise Beauty becomes a narrative—a story of resilience, inspiration, and the enduring impact of a mother’s wisdom. It transforms the act of applying lipstick into a ritual that goes beyond vanity, reminding women of the strength that lies within them.
In essence, the launch of Poise Beauty is a tribute that transcends the superficial, connecting with women on a deeper level. It’s a way of saying that beauty is not just skin deep; it’s an expression of inner poise and strength that can be passed down through generations. Through your lipstick line, you are preserving and sharing the timeless beauty philosophy that your mother cherished, allowing it to resonate with women who seek not just a cosmetic product but a meaningful connection to their own sense of poise and confidence.
Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
As a single mom and beauty entrepreneur, my journey has been marked by a multitude of challenges, each requiring strength, resilience, and a relentless commitment to both me, family, and my businesses. The intersection of these two roles creates a complex tapestry of responsibilities, emotions, and sacrifices.
Being a beauty entrepreneur involves navigating the competitive and ever-changing landscape of the beauty industry. The demands of product development, branding, marketing, and customer engagement can be all-consuming. As a single mom, these demands are compounded by the responsibilities of being the sole provider and caregiver of my children.
Balancing the creative aspects of my beauty business with the practicalities of parenting can sometimes feel like a constant juggling act. Late nights spent on product design or marketing strategies. The pressure to meet business deadlines, financial obligations, and the emotional needs of my children can be very overwhelming.
Financial constraints are a significant aspect of my journey. Building and sustaining a beauty brand often requires a substantial investment of time and resources. As a single mom, managing the financial aspects of my business while providing for my family involves making tough decisions and finding creative solutions to stretch resources.
The emotional toll of being both a single mom and a beauty entrepreneur is undeniable. The weight of responsibility, the fear of failure, and the constant need to be present for my children while nurturing my business dreams sometimes lead to moments of exhaustion and self-doubt.
Appreciate you sharing that. What should we know about TreLa Brows and Poise Beauty?
Poise Beauty, my lipstick beauty and lifestyle brand, is a beacon of empowerment, seamlessly blending curated wellness events with a line of exquisite lip products that redefine beauty standards. The brand is a testament to my commitment to not only providing top-tier lip products but also fostering a community that celebrates the holistic well-being of women.
At the heart of Poise Beauty is a dedication to empowerment, and this ethos extends beyond the aesthetic appeal of lip products. The brand curate’s wellness events that go beyond the surface, encouraging women to embrace their inner strength and beauty. These events create a platform for connection, self-discovery, and personal growth, fostering a sense of community among Poise Beauty enthusiasts.
The lipstick line from Poise Beauty reflects a meticulous approach to product formulation. Each lipstick is not merely a cosmetic but a statement of quality and consciousness. Being paraben-free and cruelty-free underscores my brand’s commitment to ethical beauty practices, ensuring that my customers can indulge in luxury without compromise.
The lip products from Poise Beauty are more than just makeup; they are a sensorial experience. Highly pigmented, they deliver rich and vibrant colors that cater to a diverse range of skin tones. The moisture-intense formula ensures a comfortable and hydrating wear, avoiding the dryness often associated with long-lasting lip products.
A standout feature of Poise Beauty lipsticks is their smear-resistant and smudge-proof qualities. This innovation speaks to the practical needs of the modern woman, allowing her to confidently wear her favorite lip shade throughout the day without worry. The staying power of the lip products reflects the brand’s dedication to providing a beauty solution that aligns with the dynamic and fast-paced lifestyles of my clientele.
Poise Beauty emerges not just as a cosmetics brand but as a lifestyle movement, encouraging women to embrace their individuality, express their beauty confidently, and prioritize their overall well-being. Through curated events and high-quality lip products, Poise Beauty stands as a powerful force in the beauty industry, redefining beauty standards and empowering women to feel poised, confident, and beautiful in every aspect of their lives.
TreLa Brows, waxing salon suite partnership business located in Lincoln Park, Chicago, stands as a beacon of excellence in the beauty industry, particularly renowned for its exceptional brow services. With over 15 years of collective experience, TreLa Brows has carved out a distinct niche, offering a specialized and sought-after experience in the heart of the city.
The name “TreLa Brows” reflects a commitment to the artistry and precision that defines your brow services. The fusion of “Tre,” for my partner Tracy Deatrick, and “La,” for my name LaGena Cain -where the expertise of two seasoned professionals converges to create unparalleled brow transformations.
Situated in the vibrant neighborhood of Lincoln Park, our salon suite radiates a welcoming ambiance that blends modern aesthetics with a touch of classic elegance. The decor is carefully curated to evoke a sense of tranquility, ensuring that clients feel at ease as they entrust their brows to the skilled hands of your team.
The focus on brow services at TreLa Brows goes beyond mere grooming; it’s an art form. With our extensive expertise, stays abreast of the latest trends and techniques in brow shaping, threading, and waxing. Clients frequent TreLa Brows not just for a service but for an experience that enhances their natural beauty and boosts their confidence.
The suite concept at TreLa Brows provides an intimate setting, allowing for personalized attention and a heightened sense of luxury. Clients appreciate the exclusivity of the space, where they can escape the hustle and bustle of daily life and indulge in a moment of self-care.
What sets TreLa Brows apart is not just the technical proficiency but also the dedication to customer satisfaction. We understands that brows are a defining feature, and each service is approached with a tailored perspective, taking into account the unique features and preferences of every client.
Word of mouth and glowing reviews have solidified TreLa Brows as a go-to destination for brow perfection in Lincoln Park. The salon’s reputation extends beyond its physical location, with a strong online presence showcasing before-and-after transformations and client testimonials that speak to the precision and artistry embedded in every brow service.
TreLa Brows is not just a salon; it’s a destination for those who appreciate the intricacies of brow design and seek an elevated experience in the heart of Chicago. With your extensive background in the industry and a commitment to excellence, TreLa Brows continues to leave an indelible mark on the beauty landscape of Lincoln Park.
What do you like best about our city? What do you like least?
My feelings about Chicago are complex, reflecting a mix of appreciation and frustration. On one hand, I have a deep-seated dislike for the crime and segregation that persist in certain areas of the city. The challenges of navigating through these issues may have left a mark on my experiences and perceptions of Chicago. The persistent societal problems, perhaps including crime rates and the visible divisions among neighborhoods, evoke a sense of concern and disappointment.
However, despite these challenges, my love for Chicago prevails. There’s a unique and unparalleled essence to the city that captivates you. Chicago’s rich cultural tapestry, diverse neighborhoods, and iconic landmarks contribute to its distinctive charm. The city’s history, architecture, and vibrant arts scene create an atmosphere that sets it apart from any other urban center.
My love for Chicago is rooted in the city’s resilience, its ability to weather challenges, and the genuine character of its people. The deep sense of community, the world-renowned cuisine, and the pulse of life that runs through its streets contribute to the magnetic pull that Chicago has on your heart.
My relationship with Chicago is a nuanced one. While I harbor concerns about certain aspects, the overall allure and uniqueness of the city make it irreplaceable. Chicago’s blend of strengths and flaws creates a complex tapestry that mirrors the complexities of urban life. My connection to the city reflects an understanding that true love often requires acknowledgment of imperfections, all while appreciating the irreplaceable qualities that make Chicago a city like no other.
Pricing:
- Liquid matte lipsticks $20
- Brow wax $32
- Lamination $50
- Lash Lift $80
- Brow tint & Wax $45
Contact Info:
- Website: Trelabrows.com
- Instagram: instagram.com/trela_brows Instagram.com/poisebeautylife.com
Image Credits
Aaron Taber
Rio Gilmore
