Hidden Gems: Meet Dunia Hamed of Peach Lab

Today we’d like to introduce you to Dunia Hamed

Hi Dunia, please kick things off for us with an introduction to yourself and your story.
I’ve always loved fitness and have been extremely passionate about helping others. I got certified as a personal trainer at 18 years old and my main clientele has always been women. Their main aesthetic goal was almost always to sculpt, shape, or grow their peach and I got such amazing results with my clients that I began classes. My classes were sold out week after week so I brought an idea to my husband one night shortly after my first daughter was born. I told him that if we had a space for women to come where lower body is the focus and make it a really community based environment, I think we could have an amazing brand. I loved the name Peach Lab because I thought it was so cute and we could do a lot with the branding. We grew really quickly and noticed a lot of people were reaching out about us opening in their city or state. Once we were about a year old, we brought on an amazing franchise consultant and he got us set up to sell franchises and now we’re on track to open 8 new stores this year!

We all face challenges, but looking back would you describe it as a relatively smooth road?
I don’t think owning a business is ever a smooth road and that’s something everybody should be aware of before considering opening a business. I think my biggest struggle was learning that not everyone will share the same intention as you or vision for your brand and you have to learn when it’s time to move on from a toxic situation, employee, or idea. Stay true to yourself, your vision for your brand, and what feels right in your gut. Don’t deviate from your goals and if someone or something doesn’t fit your culture, cut it out quickly and readapt. You can’t ever give up. There will be challenges and struggles and you just have to learn to adapt and keep grinding!

Alright, so let’s switch gears a bit and talk business. What should we know?
We are the first class based lower body studio in the U.S. We focus on glute based workouts, but you get some of everything at our studio! I think what sets us apart is the amazing sense of community that we’ve built. So many friendships have been forged at Peach Lab. We collaborate with so many other local businesses, including other studios! We truly don’t believe in “competition.” We are confident in our product and offerings that we’d rather work with other business owners in the area to create a strong sense of community and really fun energy in the studio!

We offer several class styles-a heavy strength based class called PLUMP, our signature “OMG” or “Oh my Glutes,” class where you’ll get some strength and some cardio, a buns and guns day where we work that upper body as well, and our lean peach where we focus on more cardio and light weights.

Let’s talk about our city – what do you love? What do you not love?
I love the strong sense of community in our city! I’m not sure I have much negative feedback. It’s beautiful and welcoming 🙂

Pricing:

• $159 unlimited membership
• $169 VIP unlimited membership (gets you access to all studios)
• $250 10 class pack
• $28Drop in

Contact Info:

• Website: https://peachlabmi.com/
• Instagram: @peachlabmi; @peachlab.rochester, @peachlab.tampa; @peachlab.annarbor