Exploring Life & Business with Yaseen Ghannam of Ya Man Barbershop

Today we’d like to introduce you to Yaseen Ghannam

Hi Yaseen, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
From a humble upbringing with six siblings in Jordan, my journey into the world of barbering began with a twist of fate. Initially drawn to the mechanics of cars, it was my uncle who saw a different path for me. With his support, I embarked on a new career in barbering, a decision that would shape my destiny.

In September 1999, I enrolled at the prestigious French Academy in Jordan to pursue my passion for barbering. Over the years, I honed my skills in four distinct barbershops, each contributing to my unique style and fostering my ambition to one day own my own establishment.

In 2010, I made the life-changing move to the United States, joining family who had settled here decades earlier. Adjusting to a new country posed challenges, and I found myself initially working odd jobs, including at my uncle’s liquor store in Grand Rapids, Michigan. Yet, within these challenges lay the seeds of entrepreneurship.

While juggling employment at Meijer and in construction, I pursued my dream of becoming a licensed barber, a journey riddled with obstacles. It was during a moment of reflection, scrubbing bathrooms at Meijer, that I questioned my purpose in America. A chance encounter with a fellow immigrant reignited my passion for barbering and provided the crucial assistance I needed to overcome language barriers and pass my state board test.

In 2012, with unwavering determination, I launched Yaseen Barbershop, a modest 10ft by 10ft space equipped with just two chairs. Over the years, my business flourished, prompting a move to a larger location in 2015. In 2020, I relocated to Ya Man Barbershop in Cascade, MI. This location stands as a testament to perseverance, boasting a loyal clientele of over 5000 and a team of six skilled barbers.

Amidst the growth of my barbershops, I found myself drawn to the world of retail, envisioning my own line of beard oils and balms. This expansion reflects my commitment to diversifying income streams and creating a lasting legacy for my family.

Looking ahead, my vision extends beyond the confines of my barbershops. I aspire to open Ya Man Barber Academy, where I can impart the artistry and techniques of Jordanian barbering to aspiring professionals in the United States. Through the academy, I aim to preserve and share the rich tradition of Jordanian barbering, introducing the “Jordan-Way” to a new generation of barbers and enthusiasts alike.

As I continue to navigate the intricate tapestry of entrepreneurship, I am driven by a singular goal: to inspire others with my journey and leave behind a legacy of determination, resilience, and success.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Navigating the path from a modest upbringing in Jordan to entrepreneurial success in the United States was fraught with numerous obstacles and challenges. Initially, the language barrier posed a significant hurdle, hindering communication and understanding as I pursued my dream of becoming a licensed barber. The arduous process of obtaining my barber license, compounded by the difficulty of comprehending the state board test in English, tested my perseverance and resolve. Financial constraints added another layer of complexity, forcing me to work multiple jobs, including cleaning bathrooms and laboring in construction, to make ends meet. Moreover, establishing myself in a new country meant starting from scratch, with limited resources and a sparse network of contacts. Yet, it was through these challenges that I discovered resilience and determination, propelling me forward on the path to realizing my entrepreneurial aspirations.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
A barbershop in the Jordanian style is not just a place for a haircut; it’s a cultural institution, a hub of social interaction, and a sanctuary for personal grooming. Nestled within the bustling streets of Jordan’s cities, these barbershops often exude a sense of timeless charm, with their traditional décor and welcoming atmosphere. Stepping into a Jordanian barbershop is like entering a vibrant community space where patrons gather to not only receive grooming services but also engage in lively conversations, share stories, and exchange news and opinions.

The barbers themselves are revered figures, skilled artisans who possess a deep understanding of their craft. They meticulously execute each haircut, shave, and grooming service with precision and finesse, drawing upon techniques passed down through generations. Whether it’s a classic shave or a modern haircut, the attention to detail and commitment to quality are evident in every aspect of their work.

Moreover, Jordanian barbershops are renowned for their hospitality. Guests are treated with warmth and respect, offered refreshments, and encouraged to relax and unwind as they indulge in a pampering experience. It’s not uncommon for customers to linger long after their appointment, savoring the sense of camaraderie and community that permeates the space.

In essence, a barbershop in the Jordanian style is more than just a place to get a haircut; it’s a cultural institution that celebrates tradition, craftsmanship, and the art of grooming, all while fostering a sense of connection and belonging within the community.

What matters most to you?
Within this narrative, the overarching theme centers on resilience, determination, and the pursuit of one’s dreams against all odds. It underscores the importance of perseverance in the face of adversity, the value of seizing opportunities, and the transformative power of mentorship and community support. Additionally, the story highlights the significance of adapting to new environments, embracing change, and fostering a vision for personal and professional growth. Through these elements, the narrative emphasizes the intrinsic human capacity to overcome challenges and achieve success through unwavering commitment and belief in oneself.

Contact Info:

• Website: https://yaman-barbershop.com/