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Exploring Life & Business with Sung Moon of SMH Logistics, LLC

Today we’d like to introduce you to Sung Moon.

Hi Sung, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I’ve always had a passion for manufacturing. So, I started out in engineering; I went to an engineering school. And then I noticed that I enjoyed the business aspect of manufacturing better than the engineering aspect, so I transitioned into finance and project management. Then from there, my experience grew in manufacturing operations, assembly operations, and 3PL operations.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
I think that you really can’t grow unless you are challenged. So you can call it a struggle; I like to call it a challenge. And it’s to meet those big challenges. I was lucky enough that I had a lot of great mentors that helped me with these new challenges in order to help companies become more profitable and grow.

As you know, we’re big fans of SMH Logistics, LLC. For our readers who might not be as familiar what can you tell them about the brand?
Our business is a medium-sized 3PL operation focused primarily on warehousing, with additional services including repack, kitting, inspection, and other value-added solutions. What sets SMH apart is, first and foremost, our customer service.

We support our customers in several ways, including assigning a dedicated Logistics Analyst to each account, which streamlines communication and ensures consistent support. We also maintain an open-door policy for our customers and remain highly flexible in the services we offer—there are very few situations where we say no. This level of responsiveness and adaptability is a key example of our customer service, which I believe is among the best in the area.

Another differentiator is our high level of shipping and inventory accuracy. This has been strengthened through our use of a WMS, barcoding, scanning, and ongoing investments in technology, all of which support and enhance the strong work our team delivers every day.

Any advice for finding a mentor or networking in general?
Finding a mentor is probably the toughest part. I think the best way to find one is to maximize the opportunities you’re given whenever they come your way. A lot of people do good work, but they don’t always put in their best effort, and that can derail potential mentorships because mentors aren’t excited to continue investing in someone who’s only doing what’s “good enough.”

If you put in 120% or 150%—even though it feels impossible to give more than 100%—and truly give your best work instead of settling for what’s acceptable, mentors are much more likely to support you when you ask for their guidance.

When it comes to networking, I think you have to cast a wide net. You can’t always tell who someone is just by appearances anymore—things aren’t what they used to be. CEOs walk around in street clothes now, which wasn’t the case years ago. Because of that, you need to step out of your comfort zone and be prepared to talk to people.

At the same time, networking should be a two-way street. You need to invest in yourself and bring something to the table. Rather than expecting the network to feed you, there has to be value on both sides.

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