Exploring Life & Business with Paul Andrus of Lake Life Efoils

Today we’d like to introduce you to Paul Andrus. Them and their team share their story with us below:

Born and raised in Michigan, Paul and Sara worked their way back to the Mitten where they began their life together. Paul being a local to the county, they now live in Lake Leelanau with their two dogs, Lucy and Rocket. Paul’s passion for extreme sports and Sara’s love for adventure got them thinking of trying something new. Being kiteboarders, we are always looking for ways to stay outside and, on the water, as much as possible. Paul was introduced to efoiling through friends, as he already knew about foilboards from kiting. The more we looked into this advanced technology, the more we knew we had to get involved. We then connected with Lift Foils after reading about their products and talking with their owners/representatives. Soon after, we became affiliates when we decided to open our business, “Lake Life Efoils”. 

We want to share this lifestyle with you as you get to experience why we love and respect our Michigan roots. There is just something about our freshwater lakes that sets them apart from the rest of the world. Living on a peninsula, we get to experience the sunrise and sunsets from over a dozen lakes that surround us and our area. Both having traveled the country; we agree there is truly no place like Northern Michigan. If you’re like us and are always chasing fun and seeking new adventures, then Lake Life Efoils is for you. 

Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
There are no smooth roads in life or the world of business. There is little struggles around every corner while owning a business, but there are also a lot of good life lessons in there as well. Biggest struggles have to include trying to be in multiple places at once and also getting customers and students to not book last minute. Getting the word about a new thing and a new business has also been a bit of a struggle, but it seems like the word is out there more and more nowadays for both our business and Efoils in general. 

Appreciate you sharing that. What should we know about Lake Life Efoils LLC?
We are an Efoil school that offers lessons, demos, and sales of Lift Efoils. We offer a 2 hr. lesson with an instructor 1 on 1 with all the proper safety gear provided and also headsets to communicate throughout the lesson. Most folks are up and riding on foil by the end of the lesson and usually pretty fatigued as well. We specialize in catering to a customer’s location on the water and will travel to their homes or lake access for lessons. We do a lot of group lessons and offer group discounts as well. We have a couple certified Efoil instructors that help us out throughout the season. 

Lift Efoils is the brand we specialize in because they are a top brand in the Efoil world and have been amazing to work with. Lift also makes regular foil boards, and all their products are interchangeable and work for other disciplines as well. 

We are looking at adding wing foiling lessons to our options next year as well. 

We are one of the very few efoil companies in the state and the only one in the area. Our main goal is to introduce people to a new sport and a new way to enjoy water in beautiful northern Michigan. Also teaching people something new and something that is very satisfying to learn. 

Where we are in life is often partly because of others. Who/what else deserves credit for how your story turned out?
My lovely fiancé, Sara Benaway. Plus love and support from family, friends, and this amazing community we live in. 

Pricing:

• $250/2 hr lesson
• $150 for additional people in a group

Contact Info:

• Website: www.lakelifeefoils.com
• Instagram: @lakelife_efoils
• Facebook: Lake Life Efoils