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Exploring Life & Business with Lisa Higgins of West Michigan Balloons

Today we’d like to introduce you to Lisa Higgins. 

Hi Lisa, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
The balloons wouldn’t fit in my van! Yes, that’s how it all started. In 2016, in preparation for my twin’s birthday, I had loaded up my minivan with my 3 kids, party supplies, a cake, boxes of pizzas, and presents, I made my last stop to get balloons. Sweating and stressed out from the party planning and hurrying to get back to set up in time, I discovered, with a handful of balloons whipping in the wind – that they wouldn’t fit. I had to go back inside, leave my balloons, bring everything/everyone home and go back. It was a huge pain, stressor, and waste of time! It was then that I thought, there has to be a better way, why doesn’t anyone deliver balloons?! 

I started researching and it turns out no one was really delivering balloons. I started with small bouquets and worked my way up to balloon décor. After a year in business, my husband found a new job working from home – it was time to relocate to Michigan to finish raising our family. 

A Grand Rapids native, we had been trying to move back to Michigan for years and it was finally happening! We settled on Norton Shores due to the wonderful community, beautiful beaches, and fantastic schools. 

I always knew after I sold my business in Dallas, that I wanted to start fresh. Lakeshore Balloons was born! But there was a problem, the area had no idea what balloon décor was. It was a slow start in 2017/2018, trying to find the groove and the clients that wanted extravagant balloon décor. After many months of trial and error, the orders came rolling in. 

In March 2019, the story for many of us, everything changed. No one was having big parties and celebrations, events were canceled. Everything was canceled. When we were allowed to open back up, a new trend started which was big displays for birthdays delivered to people’s homes. People were desperate to show their loved ones that they cared. 

2021 was an amazing year for us. Everything was opening back up and people were ready to party! 

2022, Lakeshore Balloons was renamed West Michigan Balloons, due to expanding our service area to 150 miles! Today, I do 10-15 orders per week and we are growing so fast that I will need full-time employees soon. The community is responsible for our success, we couldn’t have done it without them! 

As you know, we’re big fans of West Michigan Balloons. For our readers who might not be as familiar what can you tell them about the brand?
West Michigan Balloons is a balloon décor company specializing in balloon gifts, balloon deliveries, large-scale installs, custom installs, corporate events, and much more. 

We introduced new and on-trend balloon designs to the area, quickly becoming a sought-after and trusted balloon decorator in West Michigan. With over 750 deliveries and counting, we help take the stress out of planning and decorating. Our customer care and attention to detail help set us apart from the rest. 

We continue to be innovators in the field and look forward to bringing our expertise and continued training into beautiful and one-of-a-kind balloon décor at your next party or event. 

Trust us when we say that balloons can transform an entire space. The possibilities are endless when it comes to balloons. 

What do you think about happiness?
My family and making people smile. 

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