Exploring Life & Business with Allyssa Silverthorn of Kind Beauty Company

Today we’d like to introduce you to Allyssa Silverthorn

Hi Allyssa, we’d love for you to start by introducing yourself.
As I’m writing this response in December 2024, I have been in the beauty industry for 10 years. I went through cosmetology school while in my junior and senior year of high school. I started out how most of us do, assisting in a commission salon until I gained enough experience to get my own chair.

As a few years pass I keep finding myself searching for “more.” More education, more experience, more fulfillment in my career. I worked at three different commission salons before opening my own at the age of 24.

The space I found could not have been more perfect. I was manifesting something big for a while, just trusting the right opportunity was going to show itself. In October of 2022, I drove past this vacant building for lease, that just so happened to be a hair salon for 20 years. I had to make my biggest life decision yet to take this opportunity now, or to be left wondering “What if?”

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
To say that owning a business has been a rocky road would be an understatement. This is the hardest thing I have ever done. I have never doubted myself more than when I decided to be a business owner.

Doing hair is the easy part. I love my clients, I love to zone out and create and I just feel so in my element behind the chair. Building a business? Running a team? Creating systems? This was the learning curve for me. Really the only experiences I had was knowing what I would/wouldn’t want as a commission stylist and go from there.

Every day presents a new challenge, and the easiest way I can describe it is that you are a full time “problem solver.” You have to be constantly finding new ways to improve yourself and your business.

One of my biggest hurdles has been communication. I had to learn new ways to communicate with my team and guests based on personality types. If you know me in real life, I am not one to tackle conflict head on. I would much rather keep my head down and wait for things to resolve themselves.

As a business owner, this is a recipe for disaster. You MUST handle things head on no matter how hard it is because things will never resolve on their own, and it will 100% happen again. Having difficult conversations is something I am still working on, but I will say it gets just a little easier every time.

Thanks – so what else should our readers know about Kind Beauty Company?
I think one of the coolest things about my salon is that while each one of our artists specializes in something different, we all come together to give an amazing experience for our guests.

We have specialties ranging from blondes, to lived in color, hair loss, to specialty nail designs and everything in between. This way we are able to serve a very diverse market, but the one thing all our guests rave about in all our reviews is the salon atmosphere. “It feels so cozy, all the staff is so friendly, they go above and beyond, etc.” It makes me feel so good to read these because these are the things that matter to me when people speak about my business. Of course you want them to love how you made them look, but it’s really all about how you make them feel.

One thing that I feel sets Kind Beauty apart is that we choose products that align with our values. The products we currently use are by Eufora International. They are all organic products with naturally derived ingredients, and are based in aloe vera. Products like aerosol sprays can be hard on the lungs, for us stylists especially, breathing it in all day long. Eufora has no plastics in their aerosols and uses pressurized air instead of propane or butane, so that gives me peace of mind for myself and my staff.

My salon’s culture is my top priority. It’s important to me that there is no animosity between stylists. We all share clients, keep detailed records of everyone’s formulas, and share one common goal, to keep clients happy and find joy in our work. Everyone has freedom and flexibility in their schedules and are able to grow at their own pace to make the most out of their career. I’ve always been a firm believer that if you take great care of your staff, you don’t have to worry so much about unhappy clients. I’m creating a brand that I am proud to be apart of every single day.

What does success mean to you?
I feel like you can break down the word success in so many different ways, and on a surface level success = wealth. While money is important, I feel like it isn’t the only area in life we can be wealthy in. The one thing we can never earn back, and never have enough of, is time. So for me personally, success is a balance between being financially stable, while also getting to enjoy a Sunday off with my family. Success is me building a team that is self-sufficient so I can enjoy a weekend away with my husband. Success is watching the shy, baby stylist I hired 2 years ago take clients on her own and see her confidence grow every day. Success is having a sense of personal fulfillment and finding joy in your work.

Contact Info:

• Website: https://www.kindbeautyco.net
• Instagram: https://www.instagram.com/kind.beauty.co
• Facebook: https://www.facebook.com/kindbeautycompany

Image Credits
Brettina Mae Photography