Today we’d like to introduce you to Tatyana D’Voce.
Hi Tatyana, thanks for joining us today. We’d love for you to start by introducing yourself.
My journey as an artist has been anything but linear. I’m a Canadian Ecuadorian singer, songwriter, producer, and independent artist, and music has been part of my life for as long as I can remember. What started as a love for performing eventually became a much deeper mission: using music to connect my two cultures, tell honest stories, and create something that makes people feel seen.
Over the years, I’ve had the opportunity to perform internationally, receive recognition for my music, and work alongside incredible artists, writers, and producers. But some of the most important parts of my journey have happened behind the scenes. Being independent meant learning that I couldn’t just be an artist. I had to understand the business, marketing, branding, production, live performance, and how to create opportunities for myself when there wasn’t necessarily a clear path laid out for me.
My Ecuadorian heritage has become an increasingly important part of my artistry. I love combining Latin rhythms like reggaetón, merengue, bachata, and dancehall with the influences I grew up around in Canada. I’ve also started stepping further into music production, which has given me another way to shape my sound and take ownership of the stories I want to tell.
The last chapter of my career has probably been the most transformative. My music has grown alongside me through heartbreak, healing, faith, rediscovering my confidence, and learning who I am outside of other people’s expectations. Instead of trying to become the artist I thought the industry wanted, I’ve been coming back to the woman and artist I actually am.
Today, I’m building this next era independently, releasing new music, performing across Canada and the U.S., expanding internationally, and creating a community around confidence, femininity, culture, resilience, and having fun again. I still have a lot I want to accomplish, but I’m proud that every version of my journey, the beautiful parts and the difficult ones, has helped me become the artist I am today.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It definitely has not been a smooth road. Being an independent artist comes with a lot of challenges on its own. There have been financial limitations, rejection, doors that did not open, and moments where I questioned whether all of the time, money, and energy I was investing would eventually pay off. I have had to learn how to wear many hats, from artist and songwriter to producer, marketer, creative director, and businesswoman.
One of my biggest struggles was also learning to trust my own identity as an artist. For a long time, I felt pressure to figure out where I fit. I grew up in Canada but come from an Ecuadorian family, and eventually I realized I did not have to choose between those identities. That duality is actually one of my greatest strengths and has become a huge part of my sound and the artist I am today.
More recently, I have had to continue pursuing my career while going through one of the most difficult seasons of my personal life. There were moments of heartbreak, major life changes, and having to completely rediscover who I was and what I wanted my life to look like. There were days when showing up creatively felt almost impossible, but ironically, that season gave me some of the clearest direction I have ever had.
I started creating from a much more honest place. Music became less about proving myself and more about coming back to myself. I started writing about confidence, womanhood, healing, faith, freedom, and allowing yourself to have fun again after difficult seasons.
I think the biggest lesson has been learning that resilience does not always look like being strong every day. Sometimes it is simply continuing. Every setback has forced me to become more resourceful, more self aware, and more intentional about the career and life I am building. Looking back, some of the hardest seasons have also created the strongest version of my artistry.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
I am a singer, songwriter, producer, and independent recording artist specializing in Latin and Caribbean influenced music. My sound lives somewhere between reggaetón, merengue, bachata, dancehall, R&B, and pop. I love creating music that feels feminine, rhythmic, confident, and fun, while still having something meaningful underneath it.
A big part of my work is bringing together the different worlds that shaped me. I am Canadian and Ecuadorian, so my music naturally reflects both sides of my identity. I grew up surrounded by different cultures and genres, and I never wanted to feel like I had to fit neatly into one box. I can make a merengue record, move into reggaetón or dancehall, and still have it feel authentically like me.
I am also very involved in the creative process beyond performing. I write my music, have stepped further into producing my own records, develop the visual concepts, plan releases, create content, and handle much of the business behind my career. Being independent has taught me how to build an entire world around the music rather than simply record a song and release it.
What I am most proud of is how far I have been able to take my career independently. I have performed in Canada, the United States, Ecuador, and Peru, received recognition for my work, collaborated with talented creatives, and continued building an audience without losing sight of why I started. I am especially proud that I have become more involved in production because women are still underrepresented on that side of the music industry. There is something incredibly empowering about being able to walk into the studio with an idea and have the skills to help bring that vision to life myself.
What sets me apart is that I am not interested in creating a perfect or one dimensional version of femininity. My music can be vulnerable, sensual, playful, powerful, emotional, or spiritual because women can be all of those things at once. The more I grow as an artist, the more I want my work to give other women permission to take up space, reconnect with themselves, embrace their culture, and enjoy their lives unapologetically.
At the end of the day, I want people to hear my music or see me perform and leave feeling a little more confident, a little more alive, and a little more connected to themselves.
What do you like and dislike about the city?
What I like best about Raleigh is the sense of community and how much the city continues to grow creatively. There is a really interesting mix of Southern culture, diversity, entrepreneurship, and new voices coming into the city. As an independent artist, I especially appreciate spaces that support local creatives and give people opportunities to connect, collaborate, and share their work.
If I had to choose something I like least, I would say I would love to see even more visibility and opportunities for multicultural artists, especially within the Latin music community. There is so much talent and culture throughout North Carolina, and I think there is an opportunity to continue building platforms where those artists can be discovered and celebrated on a larger scale.
Contact Info:
- Instagram: https://www.instagram.com/tatyanadvoce/
- Facebook: https://www.facebook.com/tatydvoce/
- Twitter: https://x.com/tatyanadvoce
- Youtube: https://youtube.com/@tatyanadvoce9591
- Spotify: https://open.spotify.com/artist/6pb3UeqpvUu54b2hOJesFQ
- TikTok: https://www.tiktok.com/@tatyanadvoce
