Today we’d like to introduce you to Laura Demetrious.
Hi Laura, we’d love for you to start by introducing yourself.
The need to create has always been an innate part of me. Whether it’s creating content, capturing images, writing stories, or collaborating with other creators, I’ve always thoroughly enjoyed the creative process. Several years ago, when I was head of product at a self-publishing company, I set out to write my first book. I was encouraged to write my story about being a lifestyle blogger and to share the knowledge I’d learned along the way as a small-scale content creator. What I didn’t know was how many people were going to connect with what I had to share or learn enough to start blogs and websites of their own. It was empowering to know I played a small part in other peoples’ journey in creating and sharing stories.
When I launched my book ‘Lifestyle Blogging Basics: A How-To for Investing in Yourself, Working with Brands, and Cultivating a Community Around Your Blog back in 2017, it landed on the Amazon bestseller list for over a year and has received over 150 reviews and brought in numerous leads. It has since led me down a path to exploring other things in creative marketing and I’ve been able to style large-scale brand photoshoots, managed several influencer marketing campaigns with industry leaders and celebrities, and have cultivated an incredible community of creators along the way. Each experience I’ve had has given me the ability to add new creative marketing skills to my repertoire, and I’ve become a bit of a jack of all trades in content marketing.
Today I work full-time as a community manager for Palate Club, a company that uses machine learning to match wines to your taste. I have a side-hustle as a micro-influencer and have the pleasure of raising two young kids with my husband. I’m a lifestyle blogger, content creator, influencer manager, amateur mandolinist, explorer, music lover, and impulsive decision maker. I make it my personal goal to do or try something I’ve never done on a regular basis. My latest hobbies are studying French as a second language and learning about wine.
We all face challenges, but looking back, would you describe it as a relatively smooth road?
I think Franklin D. Roosevelt said it best when he said “A smooth sea never made a skilled sailor.” My journey to where I am today was in no way a smooth one, but with the right amount of ambition and willingness to fail along the way, it felt achievable in each step.
While writing my book, I had to deal with immense amounts of imposter syndrome and self-doubt, as well as an inner voice saying, “who are you to write this?” I felt like there were other people out there who were just as qualified, if not more qualified, to share the things I was in a way that could be even more helpful. But the truth is, those people weren’t sharing their stories or knowledge. This gave me the leg up when it was time to publish my book because although I didn’t always feel like I knew the most about creating a blog, I was willing to my personal experiences, failures, and triumphs.
I had a mentor who once told me, “You don’t need to know everything about a subject; you just need to know a little more than others. Those are the people who want to learn from you.” That still sticks with me today and gives me the confidence I need to continue to share, create, and connect with others.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
Between full-time positions I held and working on a second book, I have worked as a freelance creative marketer specializing in top-of-funnel content for brands in the home interior and food/beverage industries. This includes social media, creative direction, web content, and influencer marketing. I put a people-first approach into everything I do professionally and personally and pride myself on nurturing long-lasting relationships with partners, clients, influencers, and customers.
What were you like growing up?
As an Enneagram 7, I tend to be a bit impulsive and adventure-seeking. I’ve always had a hard time sitting still. As a child, I was passionate about performance. I was a competitive dancer and felt like my best self when I was on stage. As an adult, I still find myself needing to break from mundane daily routines to shake things up, step out of my comfort zone, and get inspired. Since I’ve been working remotely for over 7 years, a quick visit to a local coffee shop with my laptop or a neighborhood walk during my lunch break can even help me snap out of a funk. Now that I have 2 children of my own, I enjoy spending time with them and seeing how their personalities develop. I love encouraging them to stay curious and express themselves.
- Website: https://www.breezyandbrazen.com
- Instagram: https://www.instagram.com/breezyandbrazen/
- Facebook: https://www.facebook.com/breezyandbrazen
- Other: https://www.tofucreative.com and https://amzn.to/3APJOKO
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