Today we’d like to introduce you to Kristen Mccarter.
Hi Kristen, we’d love for you to start by introducing yourself.
I’ve always enjoyed creating spaces where people can connect, have fun, and try something new. In 2019, I launched Mixology in the D as a way to bring people together through immersive cocktail experiences that blend education, entertainment, and community. What started as a small idea has grown into a business that has welcomed thousands of guests through cocktail classes, private events, corporate activations, and themed social experiences across Metro Detroit. Our events are about more than just making cocktails—they’re designed to create memorable moments, spark new connections, and give people a unique way to celebrate, learn, and engage with one another. Watching Mixology in the D grow into a platform that brings people together through immersive experiences has been one of the most rewarding parts of my entrepreneurial journey.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It definitely hasn’t been a smooth road, but that’s been part of the journey. One of the biggest challenges has been balancing entrepreneurship while managing a full-time career and wearing multiple hats within the business. In the early years, I was responsible for everything—from marketing and event planning to partnerships, operations, and customer experience. As the business grew, I learned the importance of building relationships, collaborating with other businesses, and creating opportunities through strategic partnerships and community engagement. Despite the challenges, we’ve continued to grow, expand our reach, and create memorable experiences throughout Metro Detroit. I’m especially proud that Mixology in the D remains one of the top Google-recommended mixology experiences in Detroit, which speaks to the consistency, quality, and community we’ve built over the years. Looking back, every challenge helped strengthen the business and reinforced the importance of staying adaptable, persistent, and focused on the bigger vision.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
I specialize in creating experiences, building relationships, and bringing people together. Throughout my career, I’ve combined my passion for communications, public relations, event marketing, and community engagement to create opportunities for people and brands to connect in meaningful ways. Through Mixology in the D, I’ve been able to turn that passion into immersive cocktail experiences that have welcomed thousands of guests across Metro Detroit. I’m proud of the relationships we’ve built with local businesses, the media opportunities we’ve secured, and the community we’ve created through our events. What sets me apart is my ability to blend strategic communications with experiential marketing—whether that’s developing partnerships, appearing on local television segments, or creating unique events that leave a lasting impression. At the end of the day, I’m most proud of building a brand that people recognize not only for great cocktails, but for creating memorable experiences and bringing people together.
Are there any important lessons you’ve learned that you can share with us?
The most important lesson I’ve learned is that relationships are everything. While strategy, marketing, and execution are all important, so much of my growth has come from building genuine connections with people, businesses, and the community. I’ve learned that opportunities often come from showing up consistently, delivering a great experience, and treating people well. I’ve also learned that growth takes patience—success rarely happens overnight. Staying adaptable, being willing to learn, and continuing to show up even when things don’t go exactly as planned has been one of the biggest keys to building and sustaining Mixology in the D.
Pricing:
- $75 for cocktail classes
- $650 for private parties
Contact Info:
- Website: https://Mixologyinthed.com
- Instagram: https://Instagram.com/mixinginthed
- Facebook: https://Facebook.com/mixologyinthed
- Other: https://TikTok.com/@mixologyinthed
