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Conversations with Tasha White

Today we’d like to introduce you to Tasha White. 

Tasha, we appreciate you taking the time to share your story with us today. Where does your story begin?
I’ve never been a stranger in the kitchen. I spent many days watching my late grandmother, Dorothy White, preparing delicious meals and baking her famous cream cheese pound cakes and sweet potato pies. I actually used to look forward to taste testing and licking cake batter from her handheld mixer. Many years later, my grandmother’s health would decline, and she decided to give me the recipe to her famous pound cake and all the secrets to ensure that it would turn out just like hers. Now a mother with my own two boys, it was typically routine to stop by Subway or McDonald’s after school for fresh baked cookies. One day, in December of 2015, I decided to use a basic recipe that I found online and use some of my grandmother’s baking secrets. The first batch of cookies surpassed the expectations of me and my children. They begged for more. I baked more. I baked some for their football team, and the response was overwhelming positive. I let my close friends and family try the cookies and before I knew it, I had people placing orders. I started experimenting with different flavors and creating my own recipes. By the end of January 2016, I had decided on a business name, registered my business with the state, and opened a bank account. Snooky Cookies was now a legitimate business. 

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey has been a fairly smooth road?
In life, there are always challenges. When I first started, I was working from home in my 250 sq ft kitchen. I had so many orders that I was constantly backed up, and oftentimes, I would have to stop accepting orders. 

Later, I would experience the trials of not being able to afford a brick-and-mortar storefront. This ultimately forced me into renting a commercial shared kitchen, which worked out in the long run. 

Appreciate you sharing that. What else should we know about what you do?
Today, I offer a variety of fresh baked, homemade, specialty cookies and brand apparel. I created the One Tough Cookie Campaign one year for Breast Cancer Awareness, and it turned into a Lupus Awareness campaign, and in honor of my late mother, next year, we will expand it to a heart disease initiative. 

I am most proud of creating Snooky Cookie University. This program initially started as private baking classes for parents and their children, but it is now a program that I offer to the local school districts. The program is designed to teach baking and business while building futures. We focus on learning to bake, home economics, and entrepreneurship. I have incorporated interdisciplinary studies in the curriculum, and the program welcomes students with all types of learning styles. 

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