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Conversations with Scott Bettinger

Today we’d like to introduce you to Scott Bettinger. 

Hi Scott, so excited to have you on the platform. So, before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I started my own business in 2002 because I recognized a gap in quality marketing services for the nonprofit sector. These organizations were impacting their communities in profound ways, yet had an issue properly branding and promoting their programs and services for their community and to attract or retain donors. Twenty years later, Echo Media has evolved into a full-service, strategic communications agency of highly skilled and diverse creatives and marketing experts. 

Echo Media is still focused primarily on mission-focused and impact-based organizations. We also service small-to-medium-sized businesses, municipalities, and higher education institutions. Our unique, personal, and relationship-based approach is most visibly showcased through our embedded business model. Our agency become an “in-house” outsourced marketing team for our clients. 

We’re able to provide a multi-layered marketing approach through tailored strategies that synchronize traditional and digital marketing efforts. 

Echo is fortunate to have won multiple awards for our campaigns, but it’s really the impact and the referrals of our clients that mean the most. 

Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
As with any business or life journey, there is no completely smooth road. If the road is smooth, you’re not trailblazing and pioneering new paths. Through the end of the first decade of business, Echo Media experienced a downturn just like any other business did during the great recession. We were able to traverse our way through that struggle and forge new ways to present a business model that is unique and *knock on wood* recession-resistant. As the CEO, I have the fortune of being the captain of our ship, but there’s no way we’d be able to achieve the success we have or create the impact we have been able to make with clients, without the talent, fortitude, and tenacity of the rest of our creative team. 

Appreciate you sharing that. What else should we know about what you do?
The work of Echo Media is focused on customized, data-driven strategies with diversified tactics while keeping a laser focus on brand integrity. We specialize in nonprofit marketing strategies. The nonprofit, or impact, organization space is far more complex than a typical small or medium-sized business. There are multiple target audience profiles you have to speak to, many at the same time, in order to be heard. The end goal of all our work is about measurable results and a focus on key performance indicators and return on investment along the way. Echo Media is able to provide a fresh approach for advertisers in evolving, and many times more technological, ways. 

What has been the most important lesson you’ve learned along your journey?
One of the most important lessons I’ve learned along the way is how important it is to have a solid team around you. I’m constantly searching for those who are smarter than me in more concentrated marketing areas. It helps elevate our services and it helps create an even more positive impact for our clients. 

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Echo Media of Michigan, LLC

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