Today we’d like to introduce you to Madison Collins.
Hi Madison, please kick things off for us with an introduction to yourself and your story.
Heyyy! I am Madison Collins, 28 an up-and-coming entrepreneur and owner of Dozzzed. Having a background in textiles and apparel design influenced me to create my brand of silk pillowcases. In 2019 I searched and traveled to New York for the perfect quality of silk for my consumers to lay their heads on. So now it was time to execute. During the shutdown of the pandemic in 2020, I took advantage of the free time to brainstorm every detail of the brand I wanted to create. Having a bachelor’s degree in Fashion Merchandising and a minor in Marketing I always worked on group projects of creating our own business and marketing strategies so working on my own brand was very familiar but also very surreal because it was MINE. This project will not be graded by professors this would be “graded” by the world and it had to be perfect. From creating my website, thinking of special details in the packaging, and photoshoots ideas for the brand I knew I had a vision and it had to come to life. Staying consistent and true to my vision is how I made it today.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
Nope, not at all. So far, the biggest struggle is how to attract your audience and keep them engaged. Not everyone is going to be interested in buying your product at first but you have to paint a picture to show WHY they need it and how it will affect them. Yes, I have family and friends that are going to support me but what about everyone else? How am I going to pull them in? I’ve learned being consistent and stepping out of my comfort zone is important in attracting customers to my brand. Working a 9-5 corporate job and balancing time management can be challenging as well. Some days I would clock out from my 9-5 and clock in with my business. I can’t work 8 hours for another company and not work on my own. It is so important to find and maintain a balance between being an entrepreneur and working full time with also enjoying your personal life. Being motivated is the key result to achieving your goals and becoming successful.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I specialize in pure quality silks and luxury, in the future I would like to expand to additional silk products such as scarves, nightgowns, and bedding. I am proud of making it this far and being in business for a year with staying consistent. I stepped out of faith to achieve my goal of becoming an entrepreneur. I am still standing strong with 2021 being the best/worst year of my life. With my grandfather and close friend passing and also beating COVID everything really took a toll on me at once. While gaining two angels I also gained becoming a business owner and a homeowner within the year and I couldn’t feel more fulfilled and blessed. What sets me apart from others is, I want people to know no matter how successful my business is I want them to know who I am and where I come from. Sometimes we lose sight of why a brand was created and the foundation behind it. I want my brand to be relatable to others and to show the importance of self-care, self-worth, and knowing this is the luxury we all deserve. 9/10 everyone sleeps on a pillowcase but not everyone sleeps on a silk pillowcase. Sleeping on silk is a luxury I am providing. It is imperative to know the benefits of silk and the difference it shows rather than sleeping on cotton or even satin fabric. I indulge in self-care weekly and I know the effort it can take to maintain a lifestyle of higher living. Self-care is important to me and important to my customer. My customer understands the essentials of taking care of themselves by taking the proper steps of protecting their hair and skin. I am not just selling a pillowcase I am selling a luxury; I am selling a lifestyle.
Alright, so to wrap up, is there anything else you’d like to share with us?
Dozzzed is a black-owned brand of 100% silk pillowcases manufactured here in Michigan. Established in March 2021. It is a brand of luxury and lifestyle everyone deserves. Silk pillowcases are made to protect our hair from frizz and lock in the moisture our strands needs. Sleeping on silk is a luxury and our hair deserves the gratification. I take pride in my natural hair and I wear it as my crown. I would love to inspire the black community to embrace their roots and appreciate where they come from. Our mission is to protect your hair by using the best elements of silk textiles to design your pillowcase with implanting the luxury you need, one night at a time.
- Black Standard/Queen $55
- Sage Standard/Queen $55
- Silver Standard/ Queen $55
- Website: www.dozzzed.com
- Instagram: @dozzzed
- Facebook: Dozzzed