Conversations with Jordan Schumacher

Today we’d like to introduce you to Jordan Schumacher.

Hi Jordan, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
Back in 2017, I was a recent college graduate working in my field. I needed a creative outlet and was presented with an opportunity to work for a friend’s flower shop at our local farmer’s market. I was all in; working the weekends for fun, and absorbing all things flowers. I’ve always been a creative person and this felt like such a natural fit.

When my friend decided to move onto the next phase of her life and close her flower shop, I was sad at the thought of life without flowers and chose to keep going on my own. It started slow; designing flowers for friends and family events on the weekends while still working my full-time desk job.

Fast-forward to 2021 – my husband and I moved from inner city Flint to our 8-acre farmstead near Birch Run. My interest in flowers only continued to grow, and expanded from designing with flowers to growing the flowers. The natural world always fascinated me with how much there was to learn. We converted part of our yard into a large outdoor growing space and added a hoophouse for a longer growing season. I was laid-off from my full-time job; a true blessing in disguise that allowed me the amazing chance to dive head-first into developing my floral businesses

Now, four years later – I design weddings and events under my business Eufloria Design; and, alongside my business partner Nikki Meyer, grow cut flowers for use in my designs and for sale to other floral designers across the state via Michigan Flower Barn under my business Fleurescent Farms.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Mother Nature is always the biggest struggle for any agricultural business. It’s taken years to learn the ebbs and flows of our Michigan winters and springs, which has made it tricky for cold-season crops. Just when you think you’ve got it down, she throws you a curve ball. But we roll with it!

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I would say that my floral design business, Eufloria Design, is known to be very colorful and textural. I’m drawn to bright colors and maximalism (more is more! haha). I’ve also been known to create many wearable floral items: headpieces, earrings, hair clips, crowns, floral tattoos, you-name-it. The intersection of flowers, fashion, and form/shape has always intrigued me.
My cut flower business, Fleurescent Farms, is known for our early-season crops. Our hoophouse really helps us to excel at growing ranunculus and anemone – that is, if Mother Nature behaves herself 😉

We all have a different way of looking at and defining success. How do you define success?
Joy and fulfillment in what you do. As someone who worked six years in their field of study, I can say I never truly felt joy from that job. It paid the bills, the subject matter interested in me, but it was definitely work. Now, I work the hardest I ever have in my life but I’m also the happiest. It’s worth it.

Contact Info:

• Instagram: https://www.instagram.com/eufloria.design.co
• Facebook: www.instagram.com/fleurescent.farms