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Conversations with Giselle Gaitan

Today we’d like to introduce you to Giselle Gaitan.  

Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I’m a first-generation Filipina-American. I grew up in Warren, MI. Then went to Wayne State University and double majored in Marketing/Advertising and Media Arts and Studies — mixing both business and creative. 

Throughout my time in college, I worked at Tesla, an influencer marketing agency, and many creative agencies. 

After graduating at the beginning of the pandemic, I was able to land my first gig out of college at the start-up toy company Healthy Roots Dolls where I was the Junior Art Director. 

I always told myself “Oh if my career doesn’t work out, I’ll try real estate,” little did I know the perfect opportunity would soon arrive. 

A friend from Wayne State reached out because she and her colleague started a branding agency called Backtalk Branding. They were looking for a contract art director/designer. Their company structure allows you to work wherever, whenever as long as the work gets done. With this unique flexibility, I decided to take the leap and start my real estate career simultaneously. 

With my creative background, driven work ethic, and energetic nature, I knew I’d be able to help Michiganders find their next home or sell their home. 

I feel very lucky to be able to help people through the two things that I love – art & real estate. 

Besides those gigs, I also am a Pilates instructor at Core Collective Ann Arbor. I volunteer at the bride’s Project. I love being outdoors, eating good food, and vintage shopping. 

I’m sure you wouldn’t say it’s been obstacle-free, but so far would you say the journey has been a fairly smooth road?
There was a lot of internal conflict for me. Choosing to do real estate when I went to college to pursue a different route. 

I am so lucky to have such a great support system – family, friends, boyfriend. 

Also, real estate was a big financial investment, so I had to use a lot of my savings to get started. 

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
Design Wise – 

Art direction, graphic design, branding 

Real Estate – 

Buying, Selling, Relocating 

What sets me apart in both industries, is my ability to use knowledge from my experiences to my advantage. For example, when you understand the marketing goals of a brand, you’ll better be able to use the design to help achieve that goal. In real estate, having a social media presence is so beneficial, so my creative mind likes to take over to make the most engaging content. 

In everything I do, I pride myself on being kind. It’s something I want to be known for. 

I think I am most proud of the fact that I am basically my own boss. 

In terms of your work and the industry, what are some of the changes you are expecting to see over the next five to ten years?
For both industries, the more personal you can get the better. If there is a story behind your name, it will allow people to connect. The market is saturated with so many brands/realtors/etc. and honestly, there’s not as much loyalty as there used to be, so if you can gain someone’s trust with a quality product, meaningful message, and impeccable service, the word will spread. 

Social media is pretty much word of mouth. “I saw this on TikTok.” “Did you see what I sent you on Facebook?” etc. 

Let people get to know you (whether you’re a company or a personal brand). They don’t want a salesperson, just a person. 

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