Today we’d like to introduce you to Augustine Cruz.
Hi Augustine , thanks for joining us today. We’d love for you to start by introducing yourself.
I started Envysion Entertainment in 2016 with a passion for photography, filmmaking and visual storytelling. What began as me simply wanting to create and learn quickly grew into something much bigger. I taught myself the technical side of production, invested in my own equipment, and continued developing my style through real-world experience.
Over the years, I’ve had the opportunity to work on everything from music videos and branded content to corporate events, weddings, live performances and commercial projects. Each project pushed me to become better—not only behind the camera, but as a director, editor and business owner.
Envysion has grown primarily through relationships, referrals and the work itself. Some of my most rewarding experiences have come from collaborating with artists, businesses and other creatives and helping take an idea from a conversation to something people can actually see and experience.
Today, I’m focused on continuing to grow Envysion into a full-service production company while pushing myself creatively as a filmmaker and director. I’m still learning, still evolving, and I think that’s one of the things I enjoy most about this industry.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It definitely hasn’t been a completely smooth road. One of the biggest challenges has been learning that being talented creatively and running a successful creative business are two very different things.
Early on, I was focused heavily on improving my craft—learning cameras, lighting, editing and storytelling. As Envysion grew, I had to learn the business side as well: pricing my work appropriately, finding consistent clients, managing relationships and understanding the value of what I provide.
Another challenge has been the inconsistency that comes with this industry. You can have periods where you’re extremely busy and then suddenly things slow down. I’ve also had clients and partnerships that generated a significant amount of work and then disappeared because of circumstances completely outside of my control. That taught me how important it is to continue building relationships and never become dependent on one source of business.
Through all of it, I’ve continued investing in myself, improving my work and adapting. The challenges have actually helped shape the direction I want to take Envysion—building stronger long-term client relationships, creating more recurring work and ultimately growing beyond just myself into a production company with a team of talented creatives.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
My work is centered around filmmaking, photography and visual storytelling. Through Envysion Entertainment, I create everything from music videos and branded content to corporate projects, live events, weddings and commercial productions.
I specialize in creating cinematic visuals while still making the work feel authentic to the person, artist or brand I’m working with. I’m involved throughout the creative process—from developing concepts and directing on set to cinematography, lighting and post-production. I think being able to understand both the creative and technical sides of production allows me to take an idea and really build it from beginning to end.
One thing I’m especially proud of is the relationships I’ve built through my work. A large portion of my business has come through referrals and repeat clients, which means a lot to me because it tells me people trust me not only creatively, but professionally.
I’m also proud that two country music videos I worked on were nominated for Video of the Year at the Josie Music Awards. Moments like that reinforce why I continue pushing myself creatively.
What sets me apart is that I don’t approach a project as simply showing up with a camera. I want to understand what we’re trying to communicate, how we want the audience to feel, and then figure out how to translate that visually. Whether it’s a business, an artist or an individual, my goal is always to create something that feels intentional and has an identity.
We all have a different way of looking at and defining success. How do you define success?
I define success as having the freedom to do meaningful work, provide for the people I care about, and continue growing while doing something I genuinely enjoy.
Creatively, success isn’t just about having the best equipment, getting recognition or landing the biggest project. It’s being able to look back at something I created and know that I gave it everything I had—and that the client or audience connected with it.
From a business standpoint, my definition of success is building Envysion into something sustainable that’s bigger than just me. I want to create opportunities for other talented people, build long-term relationships with clients, and eventually be in a position where I can focus more on directing and developing ideas while having a team that can help bring those ideas to life.
Ultimately, success to me is freedom, growth, family and being able to leave behind a body of work that I’m proud of.
Pricing:
- Custom production packages available based on project scope and creative needs.
Contact Info:
- Website: https://www.envysionentertainment.com
- Instagram: @casso_envysion_ent
- Facebook: https://www.facebook.com/share/1Cwo2QBWkn/?mibextid=wwXIfr
