Today we’d like to introduce you to Kelsey Hogan.
Hi Kelsey, thanks for joining us today. We’d love for you to start by introducing yourself.
Hi, I’m Kelsey — I’m a metro Detroit mama of two that owns and operates Small Batch Social Co.
Officially “born” in 2020, we are a social media marketing + strategy boutique based in Detroit and working with brands nationwide. We’re female-led, delivering intentional, custom-crafted social media solutions that drive awareness, boost engagement, and convert to new conversations + sales for small-to-medium-sized lifestyle brands.
I possess 12+ years of professional experience in PR, Marketing, Events, and Social (before Instagram was even a thing – yup!). I’ve worked with brands including Groupon, Top Chef Marcus Samuelsson, Eataly, Mountain Dew, and dozens more across the luxury lifestyle, hospitality, + travel industries. One of my proudest biz moments is winning a PRWeek Award for Social Media Campaign of the Year.
We all face challenges, but looking back would you describe it as a relatively smooth road?
I will say that entrepreneurship is not something I ever thought I’d want to do! In fact, I was vehemently opposed to the idea of having to run my own business in my 20s. However, as I got older, I also became vehemently opposed to working in toxic corporate culture! The biggest challenge for me is the financial side of things, as that isn’t my strong suit. Thankfully, I have had help along the way from family as well as business coaches that I’ve invested in. Running your own business is a constant learning and growth process, but SO rewarding!
Thanks – so what else should our readers know about Small Batch Social Co.?
Small Batch Social Co. is my absolute baby and I love every minute of it — it combines my passion for social media with working with driven service-based entrepreneurs. A win-win.
Our approach to social media is incredibly deliberate and never copy-paste. We research. We trendcast. We invest in our team, our tools, and our continued education, as well as our systems and processes for our clients. We’re early adopters to all the new and shiny things on IG (trust us – there’s a lot!). And most importantly, we’re freakin’ passionate as hell about what we do and who we work with.
We’ve spent over a decade honing our signature, multi-layered approach to social media marketing that establishes YOU as the utmost authority in your niche. We offer a range of services – smallbatchsocialco.com/services and encourage everyone to follow us on Instagram @smallbatchsocialco.
Overall, the experience working with Small Batch Social Co. is white glove — we attract high ticket clients and provide them with exceptionally quality, personalized service.
What makes you happy?
So many things… so here’s a few:
– Being a MOM! I struggled with fertility for years and having my kids to hug and squeeze is something I never take lightly.
– Coffee: I have only recently in the past few years re-ignited my love for coffee and can often be found changing what my “favorite” version is!
– My bed – like Drake said, I only love my mom and my bed, I’m sorry. I mean, same.
Pricing:
- Full-Service Social Media Management begins at $1500/month
- VIP Days: $1850 (one-time fee)
- Mini IG audit: $150
Contact Info:
- Email: hello@smallbatchsocialco.com
- Website: smallbatchsocialco.com
- Instagram: instagram.com/smallbatchsocialco
- Facebook: facebook.com/smallbatchsocialco
Image Credits
Melissa Douglas Co.
Jessica Snow Photography
