Today we’d like to introduce you to Carlie Beatty.
Carlie, we appreciate you taking the time to share your story with us today. Where does your story begin?
Playmakers has been part of the Greater Lansing community for more than 40 years, and I’m fortunate my story is intertwined with that legacy. I started at Playmakers in 2010 because I love running, being a former collegiate athlete at Michigan State, and because I love people. I’ve always believed in the power of small local business to change lives.
Over the years, my role as a co-owner has evolved alongside the business. What started as learning the details of specialty retail has grown into a deep passion for culture, leadership, and connection. At Playmakers, we’ve always believed we’re about more than selling shoes. We’re about helping people feel seen, valued and supported—whether they’re training for their first 5K or simply trying to feel really good in their everyday lives.
Today, my focus is largely on building a people-first culture—supporting our team and using our platform to make a positive impact beyond our walls. As a wife and mom to two incredible kids, I’m so thankful to be a part of a business that leads with our values, compassion, and purpose.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Overall, yes. Of course there have been ups and downs but I’m fortunate that it’s been a overwhemingly postive and fun ride. At Playmakers we’ve gotten really good at innovating, testing, learning, and then innovating some more!
We’ve been impressed with Playmakers, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Playmakers is a locally owned specialty running store that has served the Greater Lansing community since 1981. While running is at our core, we exist to help people move better and feel more confident—whether they’re runners, walkers, or on their feet all day.
We specialize in shoe fitting, gait analysis, and personalized service, offering a carefully curated selection of footwear, apparel, and accessories. What sets us apart is our focus on connection. We know our guests can find many of our products elsewhere, but we are committed to engaging in meaningful connections with those we have the opportunity to serve. Our team listens first, meets guests where they are, and focuses on providing the right solutions for whatever it is you might need.
Community impact is central to who we are. We actively host and support local events and races, including the premier events put on by our non-profit Playmakers Foundation and we create further opportunities for connection through in-store events and community runs.
At Playmakers, our vision is simple: helping others find their stride. We believe in you. You can do this. We’re most proud of the legacy we’ve created in culture and community impact and we’re looking forward to the future!
Do you have any advice for those just starting out?
Love this question! Couple different thoughts I’ll share:
– Identify your values and let those lead you. They should guide and inform your decisions as you’re starting out. Skills, processes and systems can be built, but you should define your culture and identity with intention day one.
– Hire for heart and coach for skill. Invest deeply in your people, create an environment where people feel valued and supported, and trust them to represent your brand well. Your culture will become one of your greatest competitive advantages.
– Build relationships before you chase growth. Focus on long term trust rather than short term wins.
If we need to keep it short and sweet: Be patient, stay grounded in your values, and remember that How you do business matters just as much as What business you do (maybe more). Take care of people, and the rest will follow.
Contact Info:
- Website: https://www.playmakers.com
- Instagram: @playmakersfit
