Community Highlights: Meet Asia Danae of AGRAFX Branding and Marketing Company

Today we’d like to introduce you to Asia Danae. 

Hi Asia, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
Hi, thank you for the opportunity! My name is Asia Danae, I’m a full-time creative director and brand strategist helping young, current, and aspiring entrepreneurs excel within their business. I was born and raised in Ypsilanti, Michigan where I knew early on, I wanted to make a change within my city. I was always interested in the arts as a kid which led me to singing, songwriting, content creation, and now graphic design and public relations. I grew up heavily active within my community. I was a girl scout, I grew up playing sports, and volunteering, and learned at an early age different ways to express my creativity. 

I graduated high school through a dual enrollment program at Eastern Michigan University where I earned college credits as a high school student. This opportunity allowed me to place myself in a setting with individuals older than myself, and learn, and connect with them. This opportunity allowed me to excel as not only as an individual but as a businesswoman. I honestly had to shift my mindset and become more intentional with what I was doing if I wanted to get where I wanted to be. Following the opportunity, I started networking like crazy, expanding my skillset, and attending webinars and conferences. 

Being able to give back to young, motivated go-getters is really what inspired me to open my business AGRAFX, a branding, and marketing company. I want to show young entrepreneurs being a young business owner does not have to be a hassle, it’s all about mindset and putting the work in. I take great pride in knowing I am helping the next entrepreneur position themselves where they want to be, allowing them to transform their visions into a reality. 

We all face challenges, but looking back would you describe it as a relatively smooth road?
Has it been a smooth road? No, but it’s a road worth driving on. Throughout my journey of entrepreneurship, I’ve learned the importance of having balance, a strong mindset, and a business plan, and really learned not to be so hard on myself. A lot of people have great tips and tricks that worked perfectly for their business, but I learned early on that what may work for them may not work for my business if applied the same way, and that’s okay! I had to get rid of the idea of having to be perfect at what I do, and be more open to the reality of things; understanding that mistakes are bound to happen along the way. 

A huge mistake I made at the beginning of my journey was not having a clear business plan. I skipped the full breakdown and jumped to the logo, and the branding materials before even realizing who my target audience was. A lot of important questions that should’ve been discussed before the branding materials were ignored and if I had that prepared in the beginning, it would’ve prevented a lot of meaningless content that did not convert from being pushed at the start of my journey. 

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
AGRAFX was founded in the summer of 2019 to transform businesses into well-established brands. We provide multi-functioning content suitable for all aspects of your journey throughout entrepreneurship with the overall goal of creating brand material that is memorable, strategic, and promotes longevity.

We specialize in brand development suites, social media management, copywriting, pre-made templates, websites, and more. What sets us apart is we are a black-owned business that not only promotes affordability but offers services for entrepreneurs at any point of their journey. I am most proud of being able to have made such great strides and connections early on in my journey, but I’m even more proud of breaking generational curses for my family. I look forward to continuing to grow within my business and beyond. 

Before we let you go, we’ve got to ask if you have any advice for those who are just starting out?
My advice for anyone starting out is to never get in your own way, understand that all money is not good money, and always remain a student. We often talk ourselves out of doing a number of things often thinking about what ifs, and messing up. I advise everyone to take a deep breath and go for it! In a world that adores instant gratification, we often expect success to come so quickly when in all actuality it really takes time. 

I can’t stress the importance of understanding all money is not good money meaning, you don’t have to take a client or conduct a service that is not ideal or does not align with your brand. People often get into entrepreneurship strictly for income and truly miss out on the key point of adding value and ensuring you’re focused on your target audience. 

The last piece of advice I constantly keep in mind is always remain a student. You’re never too old or young to further your education and it’s okay to learn from someone who may be more experienced than you in a particular area. These are three key elements that truly allow my journey throughout entrepreneurship 

Pricing:

• Branding Suite $250 (or 2 payments of $125)
• Social Media Mgmt. $500 (or 2 payments of $250)
• Full Website $600 (or 4 payments of $125)
• Package Deals starting at $225 and up

Contact Info:

• Website: rb.gy/tcoacc
• Instagram: instagram.com/agrafxofficial
• Facebook: https://m.facebook.com/officialagrafx/
• Linkedin: www.linkedin.com/in/asiagatlin
• Other: https://www.canva.com/design/DAE6RhLUYIQ/-P6K75L15G5EQSWF8CQxEQ/view#5

Image Credits
KB Visualz Photography
Media Made Photography