Today we’d like to introduce you to Brook Genovese.
Hi Brook, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I started posting on social media during a season of life that felt incredibly isolating. As a stay-at-home mom of six, I found myself losing pieces of my individuality. What began as a simple, guilt-free way to document my kids—a kind of virtual baby book—quickly became something more. Social media turned into a virtual village where I felt seen, heard, and connected.
Everything shifted when one of my reels went viral. In that moment, I realized I could turn this outlet into something bigger. With my background in Communications Arts and Sciences, I began intentionally building a brand rooted in storytelling and connection.
The name “St. Motherhood” came from something I heard often—people would say I must be a saint for having six kids. But I believe it takes a saint to be a mother, period. Motherhood is a life of sacrifice, servitude, and unconditional love, often given without recognition.
As my platform grew, it opened doors I never expected. I found an incredibly supportive community, connected with mentors who believed in me, and built a career as a content creator—modeling for clothing brands, partnering with companies as an affiliate, and becoming a children’s book author.
Through St. Motherhood, I share the raw, honest reality of motherhood—the exhaustion, the mess, the imperfect moments—but also the journey of rediscovering myself.
Because while motherhood can consume so much of who we are, I believe women are still allowed to grow, dream, and pursue their passions. St. Motherhood exists to remind mothers that they are not alone—and that they are still individuals, too.
We all face challenges, but looking back would you describe it as a relatively smooth road?
It definitely hasn’t been a smooth road. From the outside, people see a 15-second reel and assume it was quick and easy, but what they don’t see is the hours it can take to film, edit, and bring an idea to life.
One of the biggest challenges has been balancing it all—being a present mom, managing a household, showing up as a wife, and still carving out time to create. Motherhood alone is a full-time role, and when you add something on top of it, something else inevitably has to give.
I had to shift my mindset and accept that not everything will always get done. Sometimes the dishes sit in the sink a little longer, or the laundry stays on the couch for another day—and I’ve had to be okay with that. If those things aren’t moving me forward or helping me grow as a parent or as a person, then they don’t always need to come first.
I think a lot of moms carry guilt when everything isn’t perfectly in place, but the reality is we’re all choosing what to let go of each day. We can’t do everything, no matter how hard we try.
It’s also been an adjustment for my kids. They’re used to having me readily available, and there are moments they feel that shift—but it’s also taught them independence in a really positive way. They grab their own snacks, get their own water, and are learning to be more self-sufficient. More importantly, they’re watching me chase my dreams. They’re seeing that being their mom doesn’t mean I have to sacrifice myself completely, and I think that’s shaping how they view both me and their own potential.
There are also days when it’s simply hard to show up—when I’m exhausted, sick, or just not feeling social—but consistency is part of building something. Learning to show up anyway, even imperfectly, has been one of the biggest challenges and one of the biggest areas of growth for me.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I’m a content creator, entrepreneur, and storyteller behind St. Motherhood—a brand centered around the real, unfiltered experience of motherhood. I specialize in creating relatable, honest content that reflects both the chaos and the beauty of raising a family, while also encouraging women to reconnect with themselves beyond motherhood.
I’m known for sharing the moments that often go unseen—the exhaustion, the mess, the imperfect days—but doing it in a way that makes other mothers feel understood rather than alone. My background in media production allows me to bring those stories to life in a way that feels both authentic and engaging.
What I’m most proud of is the community I’ve built. It’s more than an audience—it’s a space where women feel seen, supported, and validated in a role that can often feel isolating. I’ve also been able to grow that into something tangible, from brand partnerships and modeling to becoming a children’s book author.
What sets me apart is my willingness to show both sides of motherhood. I don’t just share the highlight reel—I share the hard parts, too—but I also believe deeply in growth. I want women to know that while motherhood changes you, it doesn’t erase you. You can still evolve, pursue your passions, and build something of your own.
How do you think about happiness?
What makes me happy is layered, but at the core it comes down to connection and creation.
My kids are my biggest source of joy. I love watching them grow into who they are, learning from them as much as they learn from life, and seeing the relationships they’re building with each other. There’s something really special about witnessing that bond between them.
I also find a lot of happiness in creating. I get so much joy from taking an idea and bringing it to life—whether that’s content, a story, or a concept—and then seeing other people connect with it. That process of creating something from nothing and watching it resonate with others is deeply fulfilling for me.
Social connection also matters a lot to me. I love meeting new people, being out in the world, and experiencing new places and energy. I feel most alive when I’m engaging with life instead of staying in one place too long.
Detroit is another thing that makes me happy. I love its culture, its art, its music, and its story—how it’s risen through struggle with so much resilience. That kind of energy really inspires me.
And dancing has always been one of my purest forms of joy. It’s where I feel free, present, and fully myself.
At the center of it all, I think I’m happiest when I feel connected—to my kids, to people, to creativity, and to life itself. That’s what everything else comes back to for me.
Contact Info:
- Instagram: https://www.instagram.com/stmotherhood/
- Facebook: https://www.facebook.com/brook.genovese/
