Check Out Brandi Allaway’s Story

 

Today we’d like to introduce you to Brandi Allaway. 

Hi Brandi, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
My name is Brandi Allaway, 31 of Grand Rapids, MI. I own an in-home dessert shop that offers a wide variety of chocolate-covered treats and dessert tables. I’m a self-taught treat maker. We started out as B.Creativ Event Decor & Design. In 2012 I did my first dessert table, my second & third dessert tables were in 2014 & they were all for weddings. In 2016 business started to take off. Not only was I getting booked for dessert tables but for May other DIY projects including event centerpieces, party favors, custom t-shirts, wine glasses, etc. pretty much anything creative you saw on Pinterest I was getting booked for. I was so appreciative of the support I was receiving it took a few years for me to realize that it was best to narrow down the focus of my business. In 2018 I realized it was hard for me to even pinpoint the peak times of business or easily make a 100% profit on anything because I was offering so many different services. So, I chose to eliminate everything else & only offer treats & dessert tables. At that point, I researched, studied the new trends, invested in my brand & myself. Thus, I changed the name to B.Creativ Confections. Last year 2021, I became a treat instructor where we host treat-making classes starting at ages 10 & up. And here we are today still focusing on “wow-ing” our customers with exclusive treats and premium dessert tables for all events and occasions. 

Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
It definitely has not been a smooth road but the lessons I’ve learned along the way have been well worth the journey. Some struggles I’ve experienced along the way was figuring out my target audience, figuring out appropriate pricing, perfecting my marketing strategies, and dealing with competition. I had to pay close attention to who was my typical customer & then figure out how to draw in strangers. I had to figure out pricing that was not insulting to the customer but still allowing me to be paid the right amount for my quality of work. I worked on perfecting my marketing strategies through my photos, posting on social media. As far as competition in my area in my industry, I was the first to do treats and dessert tables in my area starting in 2012. A few years later others attempted to do the same for a cheaper price which discouraged me but I never gave up. At that point, I was forced to think outside of the box & dig a bit deeper into my creativity and let it pour throughout my work! 

Thanks – so what else should our readers know about your work and what you’re currently focused on?
I’m a treat maker and treat instructor. I specialize in chocolate-covered treats and dessert tables. I am known for the best-detailed treats and dessert tables in Michigan. I am most proud of my growth. My treats were very simple in the beginning, with just different colors & only offering a small selection. I initially only offered chocolate-covered strawberries, apples, pretzels & Rice Krispie treats. I know offer those in addition to chocolate-covered pineapples, cake pops, donuts, cheesecake shooters, and hot cocoa bombs too. My creativity & intricate detail I put into making my treats and dessert tables look and taste the best sets me apart from others. 

How do you define success?
Success is accomplishing what you set out to do, giving your all in every aspect of what you do. Success is a process. Success is personal. 

Pricing:

• Standard Dessert Tables: $530
• Premium Dessert Tables: $860
• Chocolate Covered Strawberries: $50/dozen
• Chocolate Covered Apples: $85/dozen
• Chocolate Covered Pretzels: $55/dozen

Contact Info:

• Email: [email protected]
• Website: www.bcreativconfections.com
• Instagram: https://www.instagram.com/bcreativc/
• Facebook: https://m.facebook.com/bcreativc/
• Twitter: https://mobile.twitter.com/bcreativc
• Youtube: https://youtube.com/channel/UC_HNoLKrJdyFh9IPdvt4Cpw
• Other: https://www.tiktok.com/@bcreativc

Image Credits
Rich P Photography