Today we’d like to introduce you to Bailee Vaughn.
Hi Bailee, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today.
I’m a born-and-raised Michigan native, but I also spent time overseas in Italy during high school. While at an international school, I became infatuated with learning about different cultures, languages, beauty, and fashion trends.
I graduated from Grand Valley State University in 2020 with a bachelor’s degree in advertising & public Relations and a minor in Spanish.
During college, I interned at an advertising agency, and after graduating, I joined the marketing team of a medical spa! From that point on, I found my niche — beauty marketing.
For about two years now, I’ve had my own freelance marketing business, where I’ve been working primarily with start-up small businesses.
My original client is District 308 Salon & Boutique in Howell, Michigan. They opened their doors in March 2021. We’ve achieved great success together, from landing a feature in the Livingston Daily News, being nominated two years in a row for the Best of Livingston, and hitting 150 new clients/month in March 2022.
I now work with District 308 Salon & Boutique, Salon Vida in Brighton, and Skin4u Med Spa in Commerce Township.
I look forward to growing my business, onboarding new clients, and hiring support.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
A small business promoting new small businesses isn’t always a smooth road, but it is so rewarding. Achieving the results takes a lot of discipline, motivation, and consistency.
I have found that mindset is everything. Maintaining a positive and hard-working mindset has allowed me to achieve great success for my clients.
It’s a confidence booster to look back and say, “Wow, I did that.”
Appreciate you sharing that. What else should we know about what you do?
I mentioned earlier that my niche is beauty marketing. What sets me apart from others in the marketing industry is that I have a true passion and knowledge for marketing (i.e., social media trends, SEO strategy, advertising, media, website design) and everything in the beauty industry.
Combining both of my passions has made it easy to achieve success. Why? Because I love what I do, and I’m knowledgeable about both worlds!
Do you have any advice for those just starting out?
My advice for anyone who wants to start their own business is to have confidence. You can do it no matter what anyone says or makes you believe.
You are knowledgeable, capable, and can do anything you put your mind to. Mindset is everything.
Don’t delay starting. Start now and continue to build every day.
Contact Info:
- Website: calendly.com/brandedbybailee
- Instagram: https://www.instagram.com/brandedbybailee_/
- Facebook: facebook.com/brandedbybailee
- Linkedin: https://www.linkedin.com/in/baileevaughn/