Bryce Williams shared their story and experiences with us recently and you can find our conversation below.
Bryce, really appreciate you sharing your stories and insights with us. The world would have so much more understanding and empathy if we all were a bit more open about our stories and how they have helped shaped our journey and worldview. Let’s jump in with a fun one: What are you most proud of building — that nobody sees?
What means the most to me isn’t measured by titles or business moves — it’s the way I carry a lot on my shoulders and still keep moving forward. People might notice the creativity, the ideas, or the presence I bring, but they don’t often see the grind underneath.
I balance different sides of myself — the visionary, the man of action, and the laid-back teacher — while pushing to grow in every area: mentally, emotionally, physically, spiritually, financially, and in my relationships.
Being consistent for my son and myself, even when life feels heavy, matters more than anything. So does turning injuries, setbacks, and instability into fuel instead of excuses. That quiet resilience — the discipline to keep building even when there’s no applause — is what defines me.
Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Bryce J.L. Williams, though most people know me as Marathon — or Marathon Beno. At 6’7″, I stand out in a room, but what really defines me is the vision I carry and the legacy I’m building. I’m the founder of The Marathon Files, a creative collective that’s home to a family of projects including Wenu, Dripset (@dripsetus), Tripset Magazine, Dabenos Authentic College Eats, and The Base Book.
Each of these ventures represents a different side of me — from travel and culture to food, lifestyle, and higher perspective living. Together, they form a platform rooted in creativity, resilience, and longevity. My journey isn’t about speed; it’s about moving with purpose, laying foundations that will outlast me.
At the center of it all, I’m a father. That role grounds me and drives me to be consistent, intentional, and forward-thinking in everything I do. The name “Marathon” isn’t just a title — it’s a mindset. It’s about endurance, growth, and creating something that carries meaning for generations to come.
Okay, so here’s a deep one: What’s a moment that really shaped how you see the world?
The birth of my son was one of the biggest turning points in my life. It changed everything — my priorities, my perspective, and how I move day to day. It made me see that life isn’t just about what I can accomplish for myself, but about building something lasting for him.
The trials I’ve faced along the way — from setbacks to carrying heavy responsibilities — also shaped that outlook. They taught me patience, discipline, and the value of consistency. Together, those moments gave me a clearer sense of purpose and a deeper respect for the long game.
Was there ever a time you almost gave up?
There were times when the weight of everything I was carrying made me question whether I could keep going. The challenges came in waves — good moments followed by hard ones — and sometimes the difficult moments felt unending. I remember wondering if all the effort, the sacrifices, and the constant uphill climb were truly worth it.
But what pulled me through was an inner refusal to let those low points define me. I learned that even the heaviest struggles eventually pass, and that growth often comes in the silence, in the moments no one else sees. That realization — that hard times never last forever — became the quiet force that kept me moving forward.
So a lot of these questions go deep, but if you are open to it, we’ve got a few more questions that we’d love to get your take on. What are the biggest lies your industry tells itself?
One of the biggest misconceptions is that print magazines and tangible products are dead — that the digital age has completely replaced them. In reality, the opposite is happening. Physical magazines, books, and other tangible items have become more exclusive and valued than ever. People crave the authenticity and permanence that a printed product offers — something you can hold, collect, and experience in a way screens can’t replicate.
The industry often underestimates the power of scarcity and quality in the physical realm, but those who understand it know that print still has a unique place and is only growing in prestige. If the whole world were to black out technologically, my businesses would still be intact and household names because the foundation we’ve built isn’t dependent on screens — it’s built to last.
Okay, so before we go, let’s tackle one more area. What will you regret not doing?
I’d regret not fully stepping into the vision I have for my life and my work — not taking the risks that align with my purpose and higher self. Holding back out of fear, doubt, or convenience would mean ignoring the part of me that knows what I’m truly capable of. Beyond that, I don’t just think about myself — I think about my family and the legacy I leave behind. Every decision I make shapes their future, and I want to ensure they inherit opportunities, strength, and a foundation that lasts. I don’t want to look back wondering what could have been if I hadn’t pushed, created, or leveled up when it mattered most.
Contact Info:
- Website: https://www.dripset.us
- Instagram: themarathonfiles.co
- Linkedin: https://www.linkedin.com/in/brycewilliams-dripsetus/
- Other: @wenudetroit
@dabenos
@tripsetmagazine
@dripsetus
@marathonbeno
Image Credits
@vsdestin
@branchardwill
