Shane Atkinson shared their story and experiences with us recently and you can find our conversation below.
Hi Shane, thank you so much for joining us today. We’re thrilled to learn more about your journey, values and what you are currently working on. Let’s start with an ice breaker: Have you ever been glad you didn’t act fast?
Yes, without question. There have been so many moments where I ended up genuinely grateful that I did not rush into something. I am the type of person who slows things down in my mind and really walks through the different paths before I move. I like to picture how each option could play out, what the upside is, what the risk is, and how it all aligns with what I am trying to build long term. When I do take action it is almost never impulsive. It is usually because I have spent real time thinking it through, weighing the possibilities, and making sure I am choosing the direction that actually serves me. Waiting has protected me from mistakes, but it has also put me in a position to make decisions that feel intentional and strong instead of reactive.
Can you briefly introduce yourself and share what makes you or your brand unique?
I would describe myself as someone who is fully invested in shaking up the traditional real estate experience. I started this journey because I saw how outdated and confusing the industry could feel for buyers and sellers, and I knew there was a better way to guide people through some of the biggest financial decisions of their lives.
My approach is very hands on and very relationship driven. I love breaking things down clearly, giving clients a real plan, and helping them understand the moves we are making together. What makes my brand unique is the blend of modern marketing, strong negotiation, and a mindset that centers around giving people confidence instead of pressure. Every day I am working to grow a company that feels fresh, honest, and built for the way people actually live and make decisions today.
At the end of the day I am just passionate about helping people win in real estate while building something that stands out in an industry that often settles for average.
Okay, so here’s a deep one: Who were you before the world told you who you had to be?
Before the world tried to tell me who I had to be, I was a shy kid with a lot of ideas that did not always get the support I hoped for. I was shut down a lot, which made me keep more to myself, but it never stopped my mind from running. I never believed much in school because it did not feel connected to what I knew I would eventually do. Even back then I felt like my path was going to be built in a completely different way.
What I did believe in was creativity. My imagination has always been the one place where no one could limit me. I used it to dream, to problem solve, and to come up with ideas that felt bigger than the environment I grew up in. I still do that today. Letting my imagination run free is a big part of how I build systems, come up with new approaches, and find better ways to reach people. That early version of me is still present and still pushing the vision forward.
What did suffering teach you that success never could?
One of my earliest mentors and still one of my biggest supporters Tyrone used to reference that line from Many Men by 50 Cent: “Sunny days would not be special if it was not for rain, joy would not feel so good if it was not for pain. That has always stayed with me. It reminds me that you do not truly appreciate anything that comes easy. If every dream were simple there would be no real sense of accomplishment attached to it.
The hard moments force you to slow down, to reflect, and to build a level of gratitude that success alone cannot give you. There is always some kind of pain in anything worth doing but when you make it through the other side you understand yourself better and you value the wins so much more. I feel very grateful at this point in my life and I still try to find the positive side of adversity every time it shows up.
So a lot of these questions go deep, but if you are open to it, we’ve got a few more questions that we’d love to get your take on. What do you believe is true but cannot prove?
I believe that writing down your goals changes your reality, even if I cannot technically prove it. There is something powerful that happens when you take an idea from your mind and put it on paper. It creates polarity. You are either moving toward it or away from it. There is no more floating in the middle, no more someday thinking. It becomes real.
Some of the highest performing athletes in the world do this. They do not just visualize the win, they write it down again and again. They program it into their minds until it becomes part of who they are. I have seen the same thing in business. When I write a goal with total clarity, meaning what I want, when I want it, and how I will feel when it is done, I start showing up differently. My focus sharpens. My decisions shift. I say no to more things. It feels like life starts organizing around the outcome.
I cannot prove any of this with data, but I have lived it. Every major win I have had started on a page long before it ever showed up in my life.
Okay, we’ve made it essentially to the end. One last question before you go. Have you ever gotten what you wanted, and found it did not satisfy you?
Yes, absolutely. I think everyone hits that moment at some point. You work hard for something, you finally get it, and then you realize it did not give you the feeling you thought it would. For me, those moments have been some of the most important teachers in my life. They force you to take a deeper look at what you are actually chasing and why you are chasing it in the first place.
Sometimes you discover you were pursuing a goal for the wrong reasons. Sometimes you realize the achievement mattered less than the person you became while working toward it. And sometimes it just shows you that external things cannot replace internal alignment. Those moments are uncomfortable, but they sharpen your direction. They help you recalibrate and choose goals that actually mean something to you, not goals you think you are supposed to want.
Getting what you thought you wanted is not always the win. Learning from it is.
Contact Info:
- Website: https://www.disruptrealty.com
- Instagram: https://www.instagram.com/shaneatkinson_/
- Facebook: https://www.facebook.com/shaneatkinson0
Image Credits
@emilylynncreative & @chrisburtonvisuals
