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Small Business of the Day: Conversations with Jennifer Nowicki of Cultivate Taste Tea

Today’s Small Business of the Day features an interview with Jennifer Nowicki. Please find our conversation below.

We’re thrilled to have the chance to ask you some fun questions today, but before we get started, can you introduce Cultivate Taste Tea to our readers.
Cultivate Taste Tea: Passionate purveyors of single origin loose leaf tea. No flavorings, candy, or sugar – just pure indulgence. Certified tea specialists from Specialty Tea Institute expertly source & offer international award-winning teas online, in our tea salon, & wholesale. High-grade organic & fair-trade ingredients elevate, not mask, the teas, fostering your palate’s growth & well-being. Eco-friendly, biodegradable packaging reflects our commitment to a healthier planet. Sip, savor, and embrace the art of tea with us.

What is your favorite product offering and why?
My favorite product is my Organic High Mountain Jade Oolong tea. This is a lightly oxidized Chinese oolong tea, only 20% oxidized. I love the depth and complexity of oolong teas. This one has a stunning honeysuckle fragrance that is sweet, floral, buttery, and, above all, luxurious. In fact, it is hard to pull oneself away from the fragrance to taste the infusion. Its pale-yellow infusion is light, delicate, and silky smooth. While the fragrance takes center stage in the first infusion, the liquor and flavor become more prominent in subsequent infusions.

Alright, before we go, let’s do a quick lightning round.

Favorite book?
To Kill a Mockingbird

Favorite movie?
Pans Labyrinth

Favorite genre of music?
many, but Alternative

Favorite TV show?
Miss Scarlet and The Duke

Favorite cuisine?
so many, but Thai

Surprising Fact
I met the manager of tourism for San Moritz

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