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Rising Stars: Meet Satara Holliday

Today we’d like to introduce you to Satara Holliday.

Hi Satara, we’d love for you to start by introducing yourself.
I’m Satara Holliday proud owner of First Love Tours, a Detroit native, graduate of Martin Luther King Jr Sr High, I hold a bachelor’s degrees from Central Michigan University and a girl who decided to leap into entrepreneurship. 

Never wanting to be an entrepreneur, I married into a family full of them! Specifically, my father-in-law is why my journey began. Mr. Joe Twilley, Sr. Army Vet, Motown singer, retired GM employee, and lastly, owner of J & L Tours, trusted me to assume the family business. After being in business for 37 years, the pandemic hit, and my father-in-law decided to retire as an owner-operator and close his company. 

With the family business being in jeopardy, my husband and I used our savings, purchased a new motor coach, and First Love Tours was born! First Love Tours is a 2nd generation motor coach company specializing in state-to-state and local travel for family, community, and corporate events.

For large groups looking to eliminate parking worries, First Love Tours offers charter services for up to 56 passengers with a personal touch. Our vision is to become a preferred transportation company that uses its safe drivers and state-of-the-art motor coach to assist with creating confidence and ease for travel. Our mission is to provide an elite transportation experience where you recall the memories over the miles!

My hope as owner, is that we will be your First Love for transportation, just like my father-in-law was to his customers during his 37 years in operation.

Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
The road has been far from smooth; we started this venture in October of 2019, just before the pandemic. Therefore, we never had the opportunity to run at full capacity and then was later shutdown. We are just getting back to a point where we can try our hand at success, and boy are we trying. Some of our challenges are branding and funding. I am in a male-dominated field, so I have to make my presence known. I am the youngest minority, female owner of a 56-passenger motor coach in the city of Detroit, and proud of it. I have been trying my hand at applying for grants, participating in a pitch contest and applying for small business loans, which have been good to me.

I am the recipient of the Michigan Women Forward Small Business Loan. I am a winner of the Washtenaw County Entrepreneurship Center Pitch Contest 2022 and recently made the Top 10 for the NEA and Dell National Virtual pitch contest 2022. However, we still need customers.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
Aside from being a mom, wife, full-time entrepreneur, and part-time school bus driver my specialty is encouragement and consistency. I would say that’s what I’m known for. I encourage others to push through and to keep going until you get through. I am most proud of myself for doing something I said I would never do and submerging myself in the industry enough to get my Commercial Driver’s License and even start driving school buses. What sets me apart from others is my personal trait of being overly obsessed with trying. And I would tell everyone else to keep trying!

What does success mean to you?
The best way I can describe success is from a quote I saw on the internet by Ms. Maya Angelou “Success is liking yourself. Liking what you do and liking how you do it.”

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