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Rising Stars: Meet Diamond Reneé

Today we’d like to introduce you to Diamond Reneé. 

Hi Diamond, can you start by introducing yourself? We’d love to learn more about how you got to where you are today.
Being a makeup artist was never intentional. I use to model and wanted to learn how to do my own makeup because as a college student it was starting to get expensive getting it done professionally. Any free time I had was spent watching tutorials online for hours while practicing on myself. Whenever I got ready to go out with friends, I’d do whatever I learned on myself, and eventually, my friends started asking me to do theirs (makeup). I was terrified. I hadn’t even mastered it on myself. I started practicing on friends, and eventually, my skills got better, and I started to love the finished look. People use to tell me to take it more serious and with the love that grew for my craft, I did just that. It was hard to get clients on weekends working a full-time job after college. I wasn’t able to put my all into it until I was let go from a job years later. With a toddler, ironically, I had more time with the support of his father and our family and was forced to put my all into it to be able to provide. I said I’d never work for anyone again. I was able build my clientele and offer more beauty services. I also launched my own lash line. I love what I do! I never thought I’d be doing this for a living, and here I am! 

We all face challenges, but looking back, would you describe it as a relatively smooth road?
Absolutely not! Being an entrepreneur is a roller coaster. A lot of people think success happens overnight, but it takes time. Sometimes years to even see a profit. It takes money to make money. You have to buy hundreds of dollars worth of products, take classes, pay rental, etc. I’m a mother so sometimes I have to shorten my schedule or get a babysitter. No one talks about how one week you can make the most money you’ve ever made and then the next week you barely have any clients or sales. The instability can be nerve-wracking, but it takes a lot of willpower and a strong person to be an entrepreneur. It definitely has a silver lining once you put in the work. 

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
I am a makeup artist first. Makeup is my passion. I am also a lash tech and an esthetician. I love everything I do, and it makes me most proud seeing something I did/created and seeing my clients happy with it as well. It’s so gratifying. I feel accomplished looking at my growth from when I first started. I’ve done makeup for fashion shows, editorials, weddings, etc. There are tons of makeup artists/lash techs in the city, but I pride myself most in my customer service skills. I maintain professionalism while still treating my clients like family/friends, and I always try to be fair. I make them feel as comfortable as possible, and we always end up having “therapy sessions” during my service. We kick it, and they feel comfortable enough to talk to me about almost anything. I love that. 

What were you like growing up?
Growing up, I was the quiet shy kid. Very well-mannered and just very observant. I maintained good grades and participated in cheer, dance, acted, and modeled, as well as other extracurricular activities. I went to a performing arts school so maybe being an artist was inevitable lol. I have a huge family, quite a few siblings, and have a lot of friends so I was always surround by love and out and about having fun. My grandmother played a big part in raising me, and I feel like she’s responsible for my “girly side.” I would always play in her jewelry and makeup. I guess I always had it in me lol I received a bachelor’s degree in communications in 2013. My plan was to become a radio personality. I fell in love with makeup and the grind, but it’s good to know I’ll always have that under my belt if I change my mind. I may even try to pursue both. Why not? 

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