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Rising Stars: Meet Blake Williams

Today we’d like to introduce you to Blake Williams. 

Hi Blake, please kick things off for us with an introduction to yourself and your story.
Well… I always had a love for shoes growing up. Seeing my mother and other family members with fresh clean shoes and clean laces made me and my brothers value our shoe hygiene. Biscuit Beamers actually started unofficially while my family and I were living in O’Fallon Missouri late 2021. I called a shop back in my hometown Detroit for pricing on a Jordan 3 restoration, and the price they gave me was a bit much to me at the moment. I ordered some products that I felt I’d need for this restoration process and started to document my progress. Through trial-and-error I’ve managed to acquire skills that helped me to put smiles on many many customers’ faces. Gums and teeth is all I see upon returning customers their shoes and boots! 

We all face challenges, but looking back would you describe it as a relatively smooth road?
Smooth road? No lol not at all! I’ve done everything, used products on materials that I shouldn’t have. Trying to deoxidize a dirty outsole. Using medium bristle brushes on mesh material without trying a soft bristle first. If there was a mistake to be made believe me, I made it. 

Can you tell our readers more about what you do and what you think sets you apart from others?
I service all shoe and boot types with cleaning, conditioning, custom color changes, and stock/order accessories such as laces and lace locks. At this moment I would say we specialize in cleaning/restoration. I’m most known for bringing shoes and boots back to a very wearable and appreciated state. What I’m proud of most is how many pairs of shoes I’ve saved from trash day. Many people just toss shoes out but I bring them back and lots of people have regrets on shoes they’ve gotten rid of once they see my skill set. What sets me apart from others, especially in my city is that I service clear, ice blue, and gum bottom soles with deoxidation. No one loves clean uppers and midsoles with a yellow bottom! 

Before we let you go, we’ve got to ask if you have any advice for those who are just starting out?
My advice to anyone starting out is to never sell yourself short on expectations. I promise you are your only roadblock! Be quick to listen and also broadening your interests can help set you apart tremendously! One thing I wish I had known most when starting out is to know how to handle suede. It’s delicate yes but not as delicate as you’d think. For instance you CAN get suede wet, it’s all about the aftercare. A brass bristle brush (brushing upward) and some type of suede conditioner normally gives it that soft feel again.

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Biscuit Beamers

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