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Meet Jill Kasle of Bombshell Treat Bar

Today we’d like to introduce you to Jill Kasle. 

Hi Jill, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I’m so honored for the opportunity to share my story with Voyage Magazine! Bombshell Treat Bar was inspired by my love for all things sweet and really came to fruition after my husband and I struggled with some major health issues back in 2018. Despite our illnesses, we wanted to keep things light and positive for our two children and, as a family, we began to “daydream” about business ventures that would bring that goal to life. 

A few years later, Bombshell Treat Bar was born. Like many businesses getting their start in the thick of the pandemic, we certainly faced a number of hurdles. But we’re grateful to have built a wonderful group of fans and friends who have supported our journey thus far. Their enthusiasm for our product is truly what keeps us going! 

I’m sure you wouldn’t say it’s been obstacle-free, but so far would you say the journey has been a fairly smooth road?
To be perfectly honest, it was bumpy from the get-go. Starting a niche dessert business during a pandemic posed a tremendous amount of challenges – as you can imagine. Our original go-to-market plan focused on events, but it was impossible to pursue this strategy with society in lockdown. So, we came up with the idea to launch with porch “drops” and were able to reach our target market with grassroots marketing and a flexible delivery schedule. Our offerings were based on the season and sold-out almost every time. Today, with events in full swing, we have a busy calendar of weddings, birthdays, mitzvahs, and more. We are so fortunate that we could successfully “pivot” (as many say) during those difficult times. And we are even happier that we could add a little brightness to people in such uncertain times. 

Thanks – so what else should our readers know about Bombshell Treat Bar?
Bombshell is essentially an ice cream bar on wheels! We pride ourselves on making everything from scratch using the very best ingredients – including premium Belgian chocolate. And we love to find new ways to bring creativity and fun to the table. If I had to capture a list of words that really encapsulates the brand, it would include PLAYFUL, NOSTALGIC, UNIQUE, EYE CANDY, FAMILY, IRRESISTIBLE, INDULGENT, CRAVE-WORTHY. 

We have a menu of signature bars with exciting flavor combinations including Cherry Bomb, Lemon Meringue Pie, and Gimme S’more, and also offer customized options for our guests. What makes us especially unique is our live dipping catering package, called The Big Dipper. This option offers guests a live dipping experience where we dip and top the ice cream bars according to the customer’s individual preferences. It is so much fun, and the Big Dipper cart is truly a showstopper! We also sell a Bombshell-in-a-Box where guests can create their own ice cream dipping station at home, and we offer a “No Muss No Fuss” package where we assemble and deliver individually wrapped ice cream bars directly to your home or party. The options are endless! 

What was your favorite childhood memory?
One of my favorite memories was riding Pirates of the Caribbean for the first time and devouring a Mickey Mouse ice cream bar afterwards. Disney is a family favorite of ours! We like to think we coined the word “kidult.” LOL 

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Image Credits

Perry Fish

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