Meet James Adame of Treasure Fox

Today we’d like to introduce you to James Adame.

Hi James, we’d love for you to start by introducing yourself.
I’m a designer, builder, and founder who believes great brands start with emotion and end with impact. Early in my career, I helped shape global brands like Chevrolet and JBL—building systems that gave bold ideas the structure they needed to scale.
At top agencies, I led teams at the intersection of emerging tech and design craft, turning concepts into experiences using AI, AR, 3D, and animation. My work connected storytelling with systems—bridging the future with the familiar.

Eventually, I realized I didn’t just want to design for brands—I wanted to redesign how brands are built. That shift pulled me from agency life into founder life.

Now, through JA Studio, I develop brand systems and creative tools that merge strategy with technology. We help founders, innovators, and technologists build brands that move—visually, emotionally, and in the market. Because in a world of constant change, the brands that win aren’t just beautiful. They’re built to evolve. Love Thy Brand.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
I’ve spent my career walking the line between tradition and transformation. In the early days, I built design and technology capabilities inside agencies—not to follow trends, but to make emerging tools actually work for brands. Whether we were exploring predictive AI long before it went mainstream or figuring out how to make new tech feel emotionally resonant, my job was to bring clarity and cohesion to things that could have easily felt chaotic.

Eventually, I reached a turning point: I didn’t just want to support creative work—I wanted to create platforms and products from the ground up. That leap wasn’t without fear. Leaving structure behind meant starting from zero. But it also meant freedom. Freedom to build intentionally, to chase ideas with heart, and to make tools that help others do the same.

Now, through JA Studio and TreasureFox, I focus on solving real problems: how to make branding more human in an automated world, how to blend design and technology without losing soul, and how to create systems that feel as good as they function.

We’ve been impressed with Treasure Fox, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
TreasureFox.AI was born from a love of Mid-Century Modern design and a deep curiosity for what technology can unlock. Based in Bloomfield, Michigan—just a stone’s throw from Cranbrook, where the DNA of the MCM movement was shaped—we draw inspiration from legends like Charles and Ray Eames, Eero and Eliel Saarinen, Harry Bertoia, and Florence Knoll. Their forward-thinking approach to design fuels everything we do.

TreasureFox brings that spirit into the future, merging timeless aesthetics with cutting-edge innovation. Powered by a custom blend of proprietary vision AI, LLMs, and GPT technology, our system is built to continuously learn—offering fast, reliable identification, real-time pricing, and AI-powered verification of MCM pieces.

This tool was created for the community—from passionate pickers and seasoned collectors to young designers and professionals growing their businesses. Together, we’re building a place where the Mid-Century Modern legacy can thrive, and where stories, discoveries, and treasures can be shared.

What matters most to you?
To me, design isn’t just how something looks—it’s how it lives. A great brand adapts. It moves. It earns trust over time. And in a creative landscape saturated with templates, trends, and automation, I’m most interested in what feels personal. What feels real.

I believe the future of design is human. That tools should amplify creativity, not replace it. That brands need more soul, not more polish. My goal is to make work that lasts—not because it’s loud, but because it’s true. Because when you build with intention, emotion, and precision, people feel it. And they remember.

Contact Info:

• Website: https://www.treasurefox.ai/